Wildfire Interactive (Discontinued) vs. Oracle Social Cloud (legacy)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Oracle Social Cloud (legacy)
Score 7.6 out of 10
Enterprise companies (1,001+ employees)
Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.N/A
Pricing
Wildfire Interactive (Discontinued)Oracle Social Cloud (legacy)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Wildfire Interactive (Discontinued)Oracle Social Cloud (legacy)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Wildfire Interactive (Discontinued)Oracle Social Cloud (legacy)
Top Pros
Top Cons
Best Alternatives
Wildfire Interactive (Discontinued)Oracle Social Cloud (legacy)
Small Businesses
Growave
Growave
Score 9.4 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 8.5 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Wildfire Interactive (Discontinued)Oracle Social Cloud (legacy)
Likelihood to Recommend
2.0
(4 ratings)
7.6
(35 ratings)
Likelihood to Renew
7.9
(3 ratings)
9.0
(10 ratings)
Usability
9.0
(1 ratings)
9.0
(1 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
8.3
(4 ratings)
Online Training
8.5
(2 ratings)
5.0
(1 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
User Testimonials
Wildfire Interactive (Discontinued)Oracle Social Cloud (legacy)
Likelihood to Recommend
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
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Discontinued Products
If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
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Pros
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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Discontinued Products
  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
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Cons
Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
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Discontinued Products
  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
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Likelihood to Renew
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Discontinued Products
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
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Usability
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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Discontinued Products
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
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Reliability and Availability
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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Discontinued Products
No answers on this topic
Performance
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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Discontinued Products
No answers on this topic
Support Rating
Discontinued Products
Phone and email support were always available to us when we needed it.
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Discontinued Products
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
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Online Training
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Discontinued Products
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
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Implementation Rating
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Discontinued Products
No answers on this topic
Alternatives Considered
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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Discontinued Products
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
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Return on Investment
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
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Discontinued Products
  • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
  • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
  • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
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