13 Ratings
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Score 10 out of 100
60 Ratings
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Score 7.6 out of 100

Attribute Ratings

  • Wildfire by Google (Discontinued) is rated higher in 2 areas: Support Rating, Online Training
  • Oracle Social Cloud (legacy) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • Wildfire by Google (Discontinued) and Oracle Social Cloud (legacy) are tied in 1 area: Usability

Likelihood to Recommend

2.0

Wildfire by Google (Discontinued)

20%
4 Ratings
7.6

Oracle Social Cloud (legacy)

76%
35 Ratings

Likelihood to Renew

7.9

Wildfire by Google (Discontinued)

79%
3 Ratings
9.0

Oracle Social Cloud (legacy)

90%
10 Ratings

Usability

9.0

Wildfire by Google (Discontinued)

90%
1 Rating
9.0

Oracle Social Cloud (legacy)

90%
1 Rating

Availability

10.0

Wildfire by Google (Discontinued)

100%
2 Ratings

Oracle Social Cloud (legacy)

N/A
0 Ratings

Performance

10.0

Wildfire by Google (Discontinued)

100%
2 Ratings

Oracle Social Cloud (legacy)

N/A
0 Ratings

Support Rating

9.5

Wildfire by Google (Discontinued)

95%
4 Ratings
8.3

Oracle Social Cloud (legacy)

83%
8 Ratings

Online Training

8.5

Wildfire by Google (Discontinued)

85%
2 Ratings
5.0

Oracle Social Cloud (legacy)

50%
1 Rating

Implementation Rating

8.5

Wildfire by Google (Discontinued)

85%
4 Ratings

Oracle Social Cloud (legacy)

N/A
0 Ratings

Likelihood to Recommend

Wildfire by Google (Discontinued)

The transition to Google has been painful - key contacts are no longer available.
Anonymous | TrustRadius Reviewer

Oracle Social Cloud (legacy)

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Mike Bernard | TrustRadius Reviewer

Pros

Wildfire by Google (Discontinued)

  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
Anonymous | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
Brian Cowan-Moore | TrustRadius Reviewer

Cons

Wildfire by Google (Discontinued)

  • More customization - Would like to have the ability to edit more without coding.
Ashley Pengilly | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
Anonymous | TrustRadius Reviewer

Pricing Details

Wildfire by Google (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Oracle Social Cloud (legacy)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
varies pending package.

Starting Price

Likelihood to Renew

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 7.9
Based on 3 answers
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Anonymous | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 9.0
Based on 10 answers
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
Anonymous | TrustRadius Reviewer

Usability

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 9.0
Based on 1 answer
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Ashley Pengilly | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 9.0
Based on 1 answer
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
Mike Bernard | TrustRadius Reviewer

Reliability and Availability

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 10.0
Based on 2 answers
I have never been kicked out of Wildfire service. Always up and running.
Ashley Pengilly | TrustRadius Reviewer

Oracle Social Cloud (legacy)

No score
No answers yet
No answers on this topic

Performance

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 10.0
Based on 2 answers
Easy to perform tasks and quick to upload changes to your promotions.
Ashley Pengilly | TrustRadius Reviewer

Oracle Social Cloud (legacy)

No score
No answers yet
No answers on this topic

Support Rating

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 9.5
Based on 4 answers
Phone and email support were always available to us when we needed it.
Anonymous | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 8.3
Based on 8 answers
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
Anonymous | TrustRadius Reviewer

Online Training

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 8.5
Based on 2 answers
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Ashley Pengilly | TrustRadius Reviewer

Oracle Social Cloud (legacy)

Oracle Social Cloud (legacy) 5.0
Based on 1 answer
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
Anonymous | TrustRadius Reviewer

Implementation Rating

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 8.5
Based on 4 answers
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
Anonymous | TrustRadius Reviewer

Oracle Social Cloud (legacy)

No score
No answers yet
No answers on this topic

Alternatives Considered

Wildfire by Google (Discontinued)

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Anonymous | TrustRadius Reviewer

Oracle Social Cloud (legacy)

I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
Anonymous | TrustRadius Reviewer

Return on Investment

Wildfire by Google (Discontinued)

  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
Anonymous | TrustRadius Reviewer

Oracle Social Cloud (legacy)

  • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
  • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
  • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
Ben Herrington | TrustRadius Reviewer

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