GridBuddy Connect was a contact data tool that combined data from separate systems into an editable, spreadsheet-simple view. Acquired by Validity in 2019, it is now a legacy tool.
N/A
Lead Liaison
Score9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Pricing
GridBuddy Connect (legacy)
Lead Liaison
Editions & Modules
No answers on this topic
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Offerings
Pricing Offerings
GridBuddy Connect (legacy)
Lead Liaison
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
$499 Depends on package
Additional Details
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More Pricing Information
Features
GridBuddy Connect (legacy)
Lead Liaison
Email & Online Marketing
Comparison of Email & Online Marketing features of GridBuddy Connect (legacy) and Lead Liaison
Feature
GridBuddy Connect (legacy)
-
Ratings
Lead Liaison
8.8
8 Ratings
13% above category average
WYSIWYG email editor
00 Ratings
9.08 Ratings
Dynamic content
00 Ratings
8.57 Ratings
Ability to test dynamic content
00 Ratings
8.27 Ratings
Landing pages
00 Ratings
8.77 Ratings
A/B testing
00 Ratings
8.75 Ratings
Mobile optimization
00 Ratings
9.06 Ratings
Email deliverability reporting
00 Ratings
9.37 Ratings
List management
00 Ratings
8.88 Ratings
Triggered drip sequences
00 Ratings
9.05 Ratings
Lead Management
Comparison of Lead Management features of GridBuddy Connect (legacy) and Lead Liaison
Feature
GridBuddy Connect (legacy)
-
Ratings
Lead Liaison
9.0
8 Ratings
13% above category average
Lead nurturing automation
00 Ratings
9.58 Ratings
Lead scoring and grading
00 Ratings
9.08 Ratings
Data quality management
00 Ratings
8.87 Ratings
Automated sales alerts and tasks
00 Ratings
8.87 Ratings
Campaign Management
Comparison of Campaign Management features of GridBuddy Connect (legacy) and Lead Liaison
Feature
GridBuddy Connect (legacy)
-
Ratings
Lead Liaison
8.9
6 Ratings
16% above category average
Calendaring
00 Ratings
8.86 Ratings
Event/webinar marketing
00 Ratings
9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of GridBuddy Connect (legacy) and Lead Liaison
Feature
GridBuddy Connect (legacy)
-
Ratings
Lead Liaison
8.8
6 Ratings
15% above category average
Social sharing and campaigns
00 Ratings
9.06 Ratings
Social profile integration
00 Ratings
8.56 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of GridBuddy Connect (legacy) and Lead Liaison
Feature
GridBuddy Connect (legacy)
-
Ratings
Lead Liaison
9.2
7 Ratings
20% above category average
Dashboards
00 Ratings
9.07 Ratings
Standard reports
00 Ratings
9.37 Ratings
Custom reports
00 Ratings
9.37 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of GridBuddy Connect (legacy) and Lead Liaison
1. Making broad changes to data, like moving ownership of records from one user to another for a new Sales Rep or a moved Sales Rep. 2. Making broad changes to data for product changes, product introductions and such (product naming changes, product description changes, etc.). I recently had to make a change to the name of a Product Option. Product Options are a sub-object related to Product. This name change was in 22 places. Okay, 18 [is] not a lot, but to make this change individually 22 times is still very tedious and takes too much of my time. Instead, I set up my Grid with the Object and sub-Object and made all 22 changes at once with a mass change. Piece of cake. And I don't have to go back to several of the records to see if the change was made successfully (something you have to do with Dataloader). I could see the effective change all at once on my Grid screen.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
Reshapes the user Interface into an intuitive, clean, easy and thoughtful way, meaning Salesforce can be practically used for applications that (in my Opinion) salesforce was never designed for.
Mass updates are a God send, Leaving quick and meaningful notes, setting up meetings with clients or upcoming calls to maintain contact, all from the same screen without information overload... a real achievement.
The form customization is perfect. Very easy to use.
The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Does not allow users to create new Campaign Member records; we would like to be able to add multiple Campaign Member records to a Campaign in a Grid.
Does not allow users to create new Task records; we would like to be able to add multiple Tasks records related to the same user but multiple Opportunities and Contacts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
- Easy of use - Visual nature of using the product (as compared to Dataloader) - Quickness of making changes/updates/edits to long lists of records, live and real-time
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
- Ease of use - Real-time and visible nature of making mass changes - Ease of setting up a Grid - Ease of filtering the Grid to see the records that I need to change
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.