GRIN vs. Traackr

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GRIN
Score 7.2 out of 10
N/A
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes &…N/A
Traackr
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.N/A
Pricing
GRINTraackr
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GRINTraackr
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
GRINTraackr
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
GRIN
1.0
1 Ratings
0% above category average
Traackr
-
Ratings
Responsive Design for Web Access1.01 Ratings00 Ratings
Mobile Application1.01 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile1.01 Ratings00 Ratings
Mobile App Analytics1.01 Ratings00 Ratings
Influencer Management
Comparison of Influencer Management features of Product A and Product B
GRIN
1.3
1 Ratings
4% above category average
Traackr
-
Ratings
Influencer search1.01 Ratings00 Ratings
Influencer tracking2.01 Ratings00 Ratings
Report generation1.01 Ratings00 Ratings
Campaign planning1.01 Ratings00 Ratings
Best Alternatives
GRINTraackr
Small Businesses
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Meltwater
Meltwater
Score 6.7 out of 10
Meltwater
Meltwater
Score 6.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GRINTraackr
Likelihood to Recommend
6.0
(71 ratings)
7.0
(1 ratings)
Likelihood to Renew
9.0
(9 ratings)
-
(0 ratings)
Usability
8.0
(4 ratings)
-
(0 ratings)
Support Rating
9.4
(6 ratings)
-
(0 ratings)
Implementation Rating
8.3
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
GRINTraackr
Likelihood to Recommend
GRIN
GRIN is well suited for companies that are seeking an all-in-one solution for influencer program management and place a high value in repurposing UGC for marketing purposes. I would also say that GRIN makes sense for those who are aggressively scaling their influencer program and are planning on having at least 100-150 creators in the program. GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.
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Traackr
Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.
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Pros
GRIN
  • customer service on all levels
  • streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
  • The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform
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Traackr
  • The influencer search function is very robust and the database extends to many different areas.
  • The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
  • Platform is very user-friendly. You don't need to be a technical expert to use it.
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Cons
GRIN
  • Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
  • The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
  • Email templates have funny formatting, and the typeface always seems to get messed up.
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Traackr
  • Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
  • Filters could be more granular or more importantly, customizable.
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Likelihood to Renew
GRIN
I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized
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Traackr
No answers on this topic
Usability
GRIN
The user interface of the platform is very well designed and extremely intuitive. You almost don't need an onboarding process because the workflow is so straightforward. The only item I would mention as a downside is the reporting. In order to get comprehensive reports, you need to go into each individual campaign. There is no aggregated report with all conversions.
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Traackr
No answers on this topic
Support Rating
GRIN
We have our own support rep who helped get us set up, and as odd one off questions have come up has continued to support us. The rep is super knowledgeably and has also helped with some creative ways to get what we need. They are also always super fast to help when anything comes up
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Traackr
No answers on this topic
Implementation Rating
GRIN
I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.
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Traackr
No answers on this topic
Alternatives Considered
GRIN
I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."
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Traackr
No answers on this topic
Return on Investment
GRIN
  • We are just getting moving with Grin but I am excited to grow our overall program.
  • The Grin community has provided a wealth of insights that we have been able to implement.
  • The addition of EMV data has been great for tracking success.
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Traackr
  • Easy and ideal for any influencer strategy
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ScreenShots

GRIN Screenshots

Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on Performance

Traackr Screenshots

Screenshot of Network AnalysisScreenshot of Influencer Complete Footprint