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Best software to scale influencer marketing and make $$$
Updated April 29, 2022

Best software to scale influencer marketing and make $$$

Rachel Eddington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with GRIN

We used GRIN to start and scale our Influencer marketing program. It is mainly used in the marketing team but occasionally has been used in our wholesale department. GRIN has been instrumental in helping set up partnerships with a large number of influencers and track the ROI of those partnerships, individually and as a whole. While we mostly use it for affiliate partnerships it has also been key in allowing us to assess the value of working in paid partnerships with large influencers. Having campaigns to support big events such as our Black Friday Sale and half-yearly sale is an absolute game-changer. The ability to easily sort influencers into campaigns, has allowed us to leverage partnerships to get the highest ROI possible. Reach out to new and existing influencers is seamless and easy for us and them. I love that influencers don't have to create an account and sign in as that can be a stumbling block to activating influencers. Our individual support rep is AMAZING! If any questions ever come up she is quick to get them answered and supportive of our program in total. Any questions or issues that come up are taken care of quickly and usually a user error by myself.
  • Scale our influencer program to increase revenue for our company.
  • Track the progress and ROI of our influencer program.
  • Set up big campaigns for large events.
  • Send out product to influencers.
  • Asses value of each influencer.
  • Track payments
  • We've seen the TikTok creator improve since using it, but would like to see more through the search.
  • In our first month using GRIN, we were able to bring in 10K in revenue and have been able to almost 10x that number in monthly revenue after 7 months of using GRIN.
  • We use creators to generate almost all our advertising content, video, and photography, this has saved us a ton of time and money on shoots and given us a huge range of content.
  • The reporting is so easy to use, and track the direction and value of the program for our company.
GRIN was the best fit for our company. We felt like the ability to identify influencers that were best fit for our company was best through GRIN, so we felt like we could best scale with GRIN. Campaign set up and tracking was most easily done. And as far as price goes is very competitive.

Do you think GRIN delivers good value for the price?

Yes

Are you happy with GRIN's feature set?

Yes

Did GRIN live up to sales and marketing promises?

Yes

Did implementation of GRIN go as expected?

Yes

Would you buy GRIN again?

Yes

GRIN has been amazing in starting our Influencer program. I've worked in influencer marketing for 8 years, and it would also be amazing for people who have established programs but want an easier way to run them (reach out, tracking, payment). It makes everything easier and more streamlined. I forgot about payments in my previous section, but it makes being able to pay a large number of influencers so much easier and collects all the right documentation. Doing large campaigns with BIG revenue goals was awesome! We've worked with people all year, and we're able to reach out to them and get them signed up to promote again for Black Friday. GRIN has also been great for one-off marketing needs. For example, we need 10 videos for ads. We can reach out to a bunch of people and set up the partnership really easily.

Using GRIN

1 - I'm the main Grin user, and act as the influencer and affiliate marketing manager.
1 - Grin takes some getting used to, but outside of communication skills and organization skills anyone can use it.
  • Scaling influencer program
  • Demonstrating ROI
  • Content organization
  • Syncing with Lumanu to boost sponsored ads
  • We may eventually move to a multi user system to continue to grow our program
We have actually just re-upped our agreement this year, and added another 100 influencer spaces to the program as we grow.

Evaluating GRIN and Competitors

  • Price
  • Product Features
  • Product Usability
The two go together, but we needed to be able to find the right influencers for our brand to work with, and organize them in to campaigns that were easily trackable, since we are a small company, we also needed to be able to do it for a reasonable price
We are extremely happy with how everything went!

GRIN Implementation

Although I wasn't there for the initial set up, it worked GREAT!
  • Implemented in-house
Not sure - I wasn't there for the implementation
  • I wasn't there for this part of the set up

GRIN Support

We have our own support rep who helped get us set up, and as odd one off questions have come up has continued to support us. The rep is super knowledgeably and has also helped with some creative ways to get what we need. They are also always super fast to help when anything comes up.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No, I wasn't involved in that decision making process, and I don't even know what it is, but the support we get is great!
I recently noticed an influencer hadn't been paid, and couldn't figure out why. I emailed my support person (Claire is the BEST!) and she was able to show me that I hadn't actually added the influencer into a campaign, then got them added so we could get them paid out.

Using GRIN

Once you have used Grin for a while it is super fast and super easy. The initial set up was a little clunky for me, but after I was familiar it was super easy to use, especially after I was more familiar with all the features.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Requires technical support
Lots to learn
  • Finding influencers, influencer search, social listening, audience look alikes so much
  • campaign creation and execution
  • sending out orders
  • making payments
  • finding tik tok influencers
  • reporting across multiple campaigns