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GTM Studio Powered by ZoomInfo vs. SWZD Intelligent ABM

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Studio Powered by ZoomInfo

    Score8.1 out of 10
    N/AGTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A

    SWZD Intelligent ABM

    N/AN/ASWZD’s Intelligent ABM aims to help users plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, users get visibility into the entire buying collective - from the boardroom to the server room. According to the vendor, this actionable intent data can be…N/A
    Pricing
    GTM Studio Powered by ZoomInfoSWZD Intelligent ABM
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    GTM Studio Powered by ZoomInfoSWZD Intelligent ABM
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    GTM Studio Powered by ZoomInfoSWZD Intelligent ABM
    Considered Both Products
    ZoomInfo
    No answer on this topic
    Spiceworks Ziff Davis
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    51 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    47 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    52 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    No answers on this topic
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    GTM Studio Powered by ZoomInfoSWZD Intelligent ABM
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    Clari (legacy product)
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    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Studio Powered by ZoomInfoSWZD Intelligent ABM
    Likelihood to Recommend
    8.4
    (160 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    8.3
    (12 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (60 ratings)
    -
    (0 ratings)
    Availability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.9
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (9 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (7 ratings)
    -
    (0 ratings)
    Configurability
    9.0
    (4 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.8
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Studio Powered by ZoomInfoSWZD Intelligent ABM
    Likelihood to Recommend
    ZoomInfo
    We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Pros
    ZoomInfo
    • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
    • The reporting allows us to easily see the performance of our ads. There is no guesswork.
    • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Cons
    ZoomInfo
    • Does not fully integrate sales and marketing, so some work and translation is still required.
    • this is a complicated tool, and requires a rather long time to train employees to use properly.
    • no training included, and the price is a bit high
    • Does not integrate the same across all internet browser programs
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Likelihood to Renew
    ZoomInfo
    I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Usability
    ZoomInfo
    Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Reliability and Availability
    ZoomInfo
    I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Performance
    ZoomInfo
    I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Support Rating
    ZoomInfo
    I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Online Training
    ZoomInfo
    I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Implementation Rating
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Contract Terms and Pricing Model
    ZoomInfo
    No, it was clear.
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Scalability
    ZoomInfo
    It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    Return on Investment
    ZoomInfo
    • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
    • With better prioritization, our team can get to the right people faster, speeding up sales cycles
    • We are seeing a stronger pipeline and more booked meetings from our BDR team
    Incentivized
    Read full review
    Spiceworks Ziff Davis
    No answers on this topic
    ScreenShots

    SWZD Intelligent ABM Screenshots

    Screenshot of FOCUS: Build your target account lists with accounts currently in-market for your products and services to optimize your ABM and sales efforts. Match your customer database to SWZD+Aberdeen intent data to see the purchase intent of businesses. Expand your view into the account using lookalike capabilities.Screenshot of ACTIVATE: Plan data powered, integrated marketing campaigns to connect with your target accounts and convert your prospects. Engage the buying collective through SWZD to reach the right contact across multiple channels.Screenshot of CONVERT: Using top in-market intelligence paired with bottom of the funnel campaign activation, focus the purchase message to accounts ready to make a decision. Seamlessly integrate real-time intelligence with your CRM/MAP to better support your sales & marketing teams.Screenshot of MEASURE: Monitor overall campaign progress, accounts reached, and site attribution through our easy to use Campaign Analytics dashboard. You can also track company profiles and job title breakdowns within each campaign launched.