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Great tool for quick and safe go live.
Updated March 08, 2024

Great tool for quick and safe go live.

Yigal Rabi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo MarketingOS

Lead generation tool data quality routing automation for SDR integration with Salesforce.
  • Lead search engine.
  • Market analysis.
  • Lead generation.
  • Integration with Salesforce.
  • Routing automation for lead assignment.
  • Duplicates check.
  • Relationship with opportunities.
  • Generation of cold leads.
  • Data quality.
  • ABM targeting.
Very intuitive and simple to use, no need for much training, friendly UI, great customer service with respectful SLA.
The tool helps understand which campaign generates more hot leads and eventually revenue by showing the matrix data related to clicks, views, leads generated, and pipeline.

Do you think ZoomInfo Marketing delivers good value for the price?

Yes

Are you happy with ZoomInfo Marketing's feature set?

Yes

Did ZoomInfo Marketing live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Marketing go as expected?

Yes

Would you buy ZoomInfo Marketing again?

Yes

Great for lead/account search lead generation to CRM, solving data quality issues, helping prioritize leads that need improvement in regards to their relationship with opportunities, lead ownership logic, and forecasting.

ZoomInfo Marketing Feature Ratings

8.0
Integrations with third-party software
9
Automated workflow & orchestration
7
8.7
3rd party intent signals
9
Downstream intent signals
8
Account identification
9
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
ABM sales intelligence
8
8.0
Automated routing and prioritization
8
Customer interaction histories
8
Engagement data tracking
8
7.8
Ad campaign creation
9
Display advertising
7
Contextual advertising
7
Social advertising
7
Ad reporting and analytics
9

Using ZoomInfo MarketingOS

25 - Marketing Sales Sales Ops IT BI.
2 - Marketing ops IT.
  • Campaign ROI.
  • Lead generation.
  • Data quality.
  • Account targeting.
  • Data accuracy.
  • Market analysis.
  • forecasting
  • Leverage integration with Salesforce.
  • AI

Evaluating ZoomInfo MarketingOS and Competitors

  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Fast and easy implementation of intuitive UI.
No change.

ZoomInfo MarketingOS Implementation

  • Implemented in-house
Change management was a small part of the implementation and was well-handled - Clear detailed design.
  • Missing field mapping with CRM.
  • Clear idea of target accounts.
  • Logical lead generation.

ZoomInfo MarketingOS Training

  • Online Training
Calls using Zoom remote sessions, emails chat.

Configuring ZoomInfo MarketingOS

Easy to use, good value for money, new version releases with improvements.
Have a clear design and KPI's resources for implementation and enablement.
No - we have not done any customization to the interface
No - we have not done any custom code
Integration with Salesforce.

ZoomInfo MarketingOS Support

Good SLA quality and kind support online documents.
ProsCons
Quick Resolution
Knowledgeable team
Kept well informed
Immediate help available
Support cares about my success
Poor followup
Problems left unsolved
Escalation required
Need to explain problems multiple times
Slow Initial Response
During the implementation including remote sessions.

Using ZoomInfo MarketingOS

ProsCons
Like to use
Easy to use
Well integrated
Quick to learn
Feel confident using
Unnecessarily complex
Requires technical support
Inconsistent
Cumbersome
Lots to learn
  • Data search.
  • Manage list views.
  • Integration with Salesforce.
  • Campaign performance view.
  • Prioritize leads.
  • Dashboard

ZoomInfo MarketingOS Reliability

Enable scalable process and implementation to use for marketing and sales.

Integrating ZoomInfo MarketingOS

  • Salesforce
  • BI
Zero code, all UI-based.
  • Gong
  • Chilli piper
Not sure.
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
  • ETL tools
Ensure interface match.

Relationship with ZoomInfo

Upgrading ZoomInfo MarketingOS