GTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…
Apollo is basically for straight forward prospecting. LinkedIn is for social prospecting and relation building but GTM Studio Powered by ZoomInfo provide the right data when it comes to find the right buying signals. Overall I would rate it above both of them as our ROI has …
I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.
We evaluated the above tools and selected ZoomInfo Operations out of it because of the accuracy of the leads and the upto data available of the decision makers of companies out there.
The reason we took up ZoomInfo for our marketing outreach is that it has very powerful tools to enrich, outreach and target companies with buying intent. Its a good replacement instead of working on multiple tools we can just use one tool and stop paying unnecessarily for other …
Against Lusha, the impact on delivering actionable go-to-market data is stronger with ZoomInfo Operations.
ZoomInfo provides broader and deeper datasets—account-level insights, org hierarchies, and intent signals—enabling more precise segmentation and targeting. This allows …
ZoomInfo Operations gives us the accurate information of the talent and high probability of connecting with them.
Verified User
Manager
Chose GTM Studio Powered by ZoomInfo
ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
ZoomInfo has a wonderful suite of products, which I consider to be first in class for sales-related pursuits as well as marketing. They have different purposes so they don't inherently compete with each other, but I am happy to say ZoomInfo marketing is quickly becoming my …
These other systems aren't in the same category as ZoomInfo Operations - I've not been motivated to look at any competitors of Ringlead / ZoomInfo Operations because I have always been very happy with what we get out of this platform. It was one of the first platforms I asked …
Verified User
Analyst
Chose GTM Studio Powered by ZoomInfo
I stacked up for ZoomInfo Operations for his data accuracy, real time enrichment , seamless CRM integrations. I choose ZoomInfo Operations for its robust GTM intelligence , ensuring our sales team engage with right audience faster and drives better conversion. This is the only …
ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price …
We had looked at a few other tools alongside ZoomInfo Operations, including Clearbit and Apollo. Of course, they all had their strengths and their weaknesses. But ZoomInfo Operations really stood out for the accuracy as well as the depth of its data. Also, the Salesforce …
ZoomInfo has better presence, brand recognition and contact volume for our target audience compared to competitors and that is why we chose it. ZoomInfo Operations has better workflow automation and seamless integration with CRM which added as an extra benefit and the AI …
I believe ZoomInfo Operations stacks up against the other providers I have used because they provide an all encompassing workflow. While many providers help us get a few things done within our sales operations workflow, ZoomInfo covers all of our needs from prospecting, to …
I think each product has their own benefits and strengths. Since I use ZoomInfo Operations on more frequent basis I like that more because of its versatility and scope.
We ultimately went with Zoominfo's Ringlead because there was more functionality that allowed us to segment and score records in addition to just routing them.
I would say where Distribution Engine excels over ZoomInfo technically is sticky matching owners to accounts. Ringlead …
We didn't find that Interseller compared. We have found that SourceWhale is a good supplement if ZoomInfo doesn't have information or accurate information for a contact.
We looked into SalesIntel briefly - doesn't look as robust in their offering for the price. We signed a multi-year deal with ZoomInfo Marketing and we're happy with it.
The automation from the Workflows is the biggest difference and a great one! It's also easier to build audiences and be more targeted in the leads we serve ads to.
We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
The reporting allows us to easily see the performance of our ads. There is no guesswork.
I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
