Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gusto
Score 8.9 out of 10
N/A
Gusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.
$49
per month
Zoho Books
Score 9.1 out of 10
N/A
Zoho Books is an accounting solution that is designed to help small businesses manage their finances. This solution includes dashboards and a wide variety of reports. Business users can automate tasks and set up custom workflows. Zoho offers a 14 day free trial.
$20
per month
Pricing
GustoZoho Books
Editions & Modules
Simple: A streamlined set of automatic payroll features and benefits integrations
$49/month + $6/mo per person
per month
Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
$80/month + $12/mo per person
per month
Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
$180/month + $22/mo per person
per month
Free
$0
For businesses with turnover <50K USD per annum
Standard
$20
per month per org
Professional
$50
per month per org
Premium
$70
per month per org
Offerings
Pricing Offerings
GustoZoho Books
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsGusto offers three pricing plans for payroll, benefits, and HR.Zoho Books is available for both monthly and yearly plans. Users who sign up for the annual plan get a discount.
More Pricing Information
Community Pulse
GustoZoho Books
Features
GustoZoho Books
Payroll Management
Comparison of Payroll Management features of Product A and Product B
Gusto
9.1
578 Ratings
10% above category average
Zoho Books
-
Ratings
Pay calculation9.5555 Ratings00 Ratings
Support for external payroll vendors8.58 Ratings00 Ratings
Benefit plan administration8.8397 Ratings00 Ratings
Direct deposit files9.4559 Ratings00 Ratings
Salary revision and increment management9.1432 Ratings00 Ratings
Reimbursement management9.1173 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Gusto
-
Ratings
Zoho Books
8.2
18 Ratings
8% above category average
API for custom integration00 Ratings8.218 Ratings
Security
Comparison of Security features of Product A and Product B
Gusto
-
Ratings
Zoho Books
8.7
28 Ratings
6% above category average
Single sign-on capability00 Ratings8.522 Ratings
Role-based user permissions00 Ratings8.826 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Gusto
-
Ratings
Zoho Books
8.9
27 Ratings
13% above category average
Dashboards00 Ratings8.627 Ratings
Standard reports00 Ratings9.025 Ratings
Custom reports00 Ratings9.01 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
Gusto
-
Ratings
Zoho Books
8.1
28 Ratings
6% above category average
Accounts payable00 Ratings8.326 Ratings
Accounts receivable00 Ratings9.127 Ratings
Cash management00 Ratings7.625 Ratings
Bank reconciliation00 Ratings7.425 Ratings
Expense management00 Ratings8.026 Ratings
Time tracking00 Ratings8.318 Ratings
Multi-currency support00 Ratings8.417 Ratings
Regulations compliance00 Ratings7.815 Ratings
Self-service portal00 Ratings8.519 Ratings
Inventory Management
Comparison of Inventory Management features of Product A and Product B
Gusto
-
Ratings
Zoho Books
7.8
16 Ratings
6% above category average
Inventory tracking00 Ratings8.416 Ratings
Automatic reordering00 Ratings7.210 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
Gusto
-
Ratings
Zoho Books
8.7
25 Ratings
15% above category average
Pricing00 Ratings8.421 Ratings
Order entry00 Ratings9.320 Ratings
Credit card processing00 Ratings8.020 Ratings
Cost of goods sold00 Ratings9.120 Ratings
Best Alternatives
GustoZoho Books
Small Businesses
Dayforce Powerpay
Dayforce Powerpay
Score 9.3 out of 10
QuickBooks Self-Employed (discontinued)
QuickBooks Self-Employed (discontinued)
Score 6.6 out of 10
Medium-sized Companies
Paypro Workforce Management
Paypro Workforce Management
Score 9.2 out of 10
Accounting Seed
Accounting Seed
Score 8.0 out of 10
Enterprises
Infor Human Resources
Infor Human Resources
Score 7.1 out of 10
SAP Cloud ERP
SAP Cloud ERP
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GustoZoho Books
Likelihood to Recommend
9.1
(590 ratings)
8.8
(29 ratings)
Likelihood to Renew
10.0
(12 ratings)
-
(0 ratings)
Usability
9.5
(414 ratings)
8.9
(11 ratings)
Support Rating
1.6
(26 ratings)
5.3
(5 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
GustoZoho Books
Likelihood to Recommend
Gusto
Gusto is a great fit for small teams and startups that want a simple, reliable way to run payroll, manage tax filings, and give CPAs access without constant micromanagement. It’s especially useful for founders who need something that “just works.” The human support has been excellent—especially when forwarding confusing IRS mail.
That said, it’s a bit less intuitive when it comes to benefits and compliance for fully remote companies. For example, labor law poster distribution isn’t streamlined for digital teams, and setting up benefits felt more complex than it needed to be. Still, I’d recommend Gusto to any startup looking to get payroll right from day one.
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Zoho
If using other cloud applications and you wish to create Zoho Books transactions via APIs, Zoho Books is great. The overall UI and flow of the application are great. If you need a detailed job cost accounting solution and robust reporting there is some room for improvement here.
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Pros
Gusto
  • Gusto really kills it on the simplicity. The app and website are very clear and straightforward.
  • Gusto also does a great job at being easy to navigate, visually pleasing, and logically posed.
  • Gusto communicates very clearly and provides just the right amount of communication.
  • Gusto makes the onboarding process very easy. I recently started at a new company and the process of filling out the necessary documents, filling out forms, and getting my benefit information input was soooooo easy!
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Zoho
  • Zoho Books invoicing and receipting features are second to none. We find it easy to quickly invoice clients and add items to their bills and also for our own receipting internally.
  • The accounting features are great for our accounting team to be able to see where we are financially and how the business is doing.
  • The ability to add contacts and run a mini CRM channel with clients within Zoho is invaluable. Since we use this in conjunction with our other CRM channels, it helps to have a centralized place to follow up and see through a sales funnel.
  • Zoho Books allows us to take payments from clients around the globe a feature we didn't have when we used another accounting system.
  • The pricing for Zoho Books is fairly reasonable for an SME organization which is a great for us as it pays itself back many times over every month.
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Cons
Gusto
  • Adding in previous time manually could be more accessible.
  • Notifications for when employees manually change hours.
  • We should allow 1099 users to use the mobile app instead of restricting them to the website, especially since they can just log into the full website on their mobile device.
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Zoho
  • Zoho Books is only available in Texas and California. There is no integration allowed for paying employee expenses. The absolute worst aspect is the fact that if you make even the slightest error in data input there is no backing up. You cannot undo an error.
  • The system does not allow change once implemented, so you must get every one of your beginning balances perfect. The practice of Journal Entries is cumbersome. When reconciling, Zoho Books has adopted a number of required steps that significantly overcomplicate reconciliation using practices that are not consistent with general accounting principles in the US.
  • On the customer side, you must look in two places to see the beginning balance and the current receivables that might exist for current invoicing.
  • The way the system works, you must avoid having much trust with the balances depicted. So far, it appears that Zoho Books uses what we called in school "that new math."
  • It would be terrifying to rely on this bookkeeping system to support an IRS Audit. The system violates too many fundamental accounting principles.
  • The software is used by so few people that there is concern that we might never find a skilled bookkeeper.
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Likelihood to Renew
Gusto
Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
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Zoho
No answers on this topic
Usability
Gusto
The overall platform and its speed of response are amazing. I would recommend this to any other business owner for ease of use and reliability. Email reminders are great if I’m super busy and have forgotten a few tasks. The price point compared to local payroll service is hands down a huge win.
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Zoho
Customization is the biggest struggle for us and most of the time we need to involve a tech person. The chat support is a great feature and very helpful. It would be great to be able to customize and create invoices and correspondence (templates) such are reminders in multiple languages within one organization. The currency (USD) would be the same. We have clients in different countries that don't speak English but pay in USD.
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Support Rating
Gusto
Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
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Zoho
The support team feels very disjointed. We have filtered through a number of "lead" contacts and are frequently spammed by other Zoho members. Once getting an appropriate support contact on the phone - the team is very helpful, it just takes a lot of hoop jumping to get there. We actually unsubscribed from their support package as we were not getting the value we were looking for.
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Implementation Rating
Gusto
Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
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Zoho
No answers on this topic
Alternatives Considered
Gusto
It's been a while since I used QuickBooks for payroll, but it doesn't even come close to it. Gusto is infinitely easier, allowing for employee time tracking, handling calculations and payments of payroll and payroll taxes, managing regulatory compliance in the background, and more. I had a lot of moments using QuickBooks Payroll where I thought, "Am I even doing this right?" — it felt like you had to have additional knowledge of HR regulations in your state to do everything correctly. Gusto has it ALL handled so you can focus your time on higher-impact tasks in your business.
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Zoho
We had a lot of problems with Exact Online, support-wise and price-wise. So Zoho Books wins on every point there. While Exact offers way more options, it tends to be really slow... and complex. Again Zoho Books wins. If you want an easy-to-use tool and not pay a lot of money, or if you are a small administration office with a few clients, this tool will be perfect for you.
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Return on Investment
Gusto
  • For me, it is hard to quantify payroll software as having an ROI. It does save quite a bit of time per pay period, so perhaps we could assign a theoretical number to an employee taking that time. I'd say, at the least, it saves 30-60 minutes a pay period compared to a more difficult-to-use payroll software.
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Zoho
  • Integration: Zoho Books offers out of the box integrations to extend the functionality and connect with the applications you love like MailChimp, Microsoft Outlook, PandaDoc, and Quickbooks, etc.
  • Flexibility makes Zoho Books great!
  • Since I can use forecast reports, I can create customizable sales forecast data from the dashboard to accurately measure revenue forecasts and establish sales quotas.
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ScreenShots

Gusto Screenshots

Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data

Zoho Books Screenshots

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