#paid vs. Later Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
#paid
Score 0.0 out of 10
N/A
#paid is a creator marketing company that helps users to create memorable moments between brands and creators, and with analytics users can see how creators and content are performing all through the funnel.
$499
per month
Later Social
Score 8.5 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
#paidLater Social
Editions & Modules
Just Content
$499
per month 3 month commitment
Grow
$699
per month 3 month commitment
Advanced
$999
per month 3 month commitment
Custom
Custom
#paid will build and execute a multi-channel strategy
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Offerings
Pricing Offerings
#paidLater Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—33% discount available for annual subscription.
More Pricing Information
Community Pulse
#paidLater Social
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
#paidLater Social
Small Businesses
Growave
Growave
Score 9.4 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
#paidLater Social
Likelihood to Recommend
-
(0 ratings)
9.8
(15 ratings)
Usability
-
(0 ratings)
9.4
(3 ratings)
Support Rating
-
(0 ratings)
9.0
(9 ratings)
User Testimonials
#paidLater Social
Likelihood to Recommend
Hashtag Paid Inc.
No answers on this topic
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
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Pros
Hashtag Paid Inc.
No answers on this topic
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
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Cons
Hashtag Paid Inc.
No answers on this topic
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
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Usability
Hashtag Paid Inc.
No answers on this topic
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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Support Rating
Hashtag Paid Inc.
No answers on this topic
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Alternatives Considered
Hashtag Paid Inc.
No answers on this topic
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
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Return on Investment
Hashtag Paid Inc.
No answers on this topic
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
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