Help a Reporter Out (HARO), discontinued vs. TVEyes

Help a Reporter Out (HARO) was (and today, HERO is) an incredibly valuable tool that effectively bridges the gap between journalists and PR practitioners, and it filled a need on both ends. A perfect solution to an ongoing industry problem. When I have a client that needs media coverage, and a lead is shared in the daily email that fits the client's expertise, it creates an opportunity that we may never have otherwise been able to identify.

Incentivized

Simply put, TVEyes is a wonderful monitoring suite that enables us to quickly access broadcast clips from campaigns we run on behalf of our clients. It's far more efficient than the old-school tape delivery companies, but it does have room for improvement. If you're running a campaign that's likely to result in broadcast coverage, TVEyes is probably the best option for monitoring and reporting. The same holds true if you are running a paid media campaign that includes added-value broadcast elements.

Incentivized

• Pushes PR opportunities right to your desktop several times a day
• Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
• Provides an easy way to contact reporters with relevant information
• Media outlets are verified for you

Incentivized

• TVEyes has a powerful search function that allows us to narrow searches for specific clients and/or campaigns by keyword.
• TVEyes affords us the ability to access and download a clip with relative ease, no matter what market or station the clip is from.
• TVEyes provides metrics for the sake of reporting, which enables us to quickly provide insights to clients on the success of a campaign.

Incentivized

• I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
• Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
• I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.

Incentivized

• The clip editing feature, while useful and important, is fairly clunky. There could be an improvement in the way you fine-tune what you need.
• Downloading clips is a multi-step process that could be far less involved.

Incentivized

It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.

Incentivized

They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.

Incentivized

TVEyes offers better pricing and easier access when compared to the Critical Mention platform. It's also easier to use and faster. Cision and Meltwater just don't offer the same depth of access to coverage as TVEyes. TrendKite is a complementary piece of software we use in-house for media monitoring, and they just partnered with TVEyes for broadcast coverage, so there's a lot of consistency in what we're monitoring and reporting.

Incentivized

• A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.

Incentivized

• It's essential to be able to share coverage with clients, and clients can be impatient. TVEyes gives us the ability to access and share a clip quickly. That keeps clients happy.
• The cost of the subscription is fairly low in exchange for the ability to access a universal broadcast coverage platform like TVEyes.

Incentivized