HG Insights Platform vs. Klue

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HG Insights Platform
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
Klue
Score 6.8 out of 10
N/A
Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals. Track Competitors Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence can provide an edge against top rivals and growing threats. Centralize Competitive Content Update sales battlecards collaborate and deliver consumable competitive…N/A
Pricing
HG Insights PlatformKlue
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HG Insights PlatformKlue
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
HG Insights PlatformKlue
Features
HG Insights PlatformKlue
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
HG Insights Platform
9.1
37 Ratings
5% below category average
Klue
-
Ratings
Company information8.337 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
HG Insights Platform
8.3
35 Ratings
0% below category average
Klue
-
Ratings
Industry-Specific Information8.530 Ratings00 Ratings
Search Tools8.231 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
HG Insights Platform
8.1
37 Ratings
0% below category average
Klue
10.0
1 Ratings
13% above category average
Competitor Research7.934 Ratings10.01 Ratings
Market Insights and Reports8.335 Ratings10.01 Ratings
Competitor alerts00 Ratings10.01 Ratings
SEO
Comparison of SEO features of Product A and Product B
HG Insights Platform
-
Ratings
Klue
9.0
1 Ratings
10% above category average
Competitive analysis00 Ratings9.01 Ratings
Best Alternatives
HG Insights PlatformKlue
Small Businesses
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Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HG Insights PlatformKlue
Likelihood to Recommend
9.1
(43 ratings)
7.0
(3 ratings)
Usability
8.5
(41 ratings)
6.0
(1 ratings)
User Testimonials
HG Insights PlatformKlue
Likelihood to Recommend
HG Insights
For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.
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Klue
I dont know how useful it is for a bdr. I think it is more suited for an AE postion where you need indepth information instead of quick on the run information to book someone in the phone. I think it is better for case building to have that amount of information
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Pros
HG Insights
  • It works great for seeing if the site or app for a company is hosted on AWS.
  • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
  • It has a great google chrome plug-in.
  • UI/UX is modern and clean.
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Klue
  • Gathering publicly available intelligence - news, blogs, reports, etc.
  • Organizing intel into customized, meaningful buckets by the competitor.
  • Creating useful battle cards for sales.
  • Capturing news and info as you come across it online.
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Cons
HG Insights
  • integration with SFDC could be better
  • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
  • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
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Klue
  • Interactivity and continued relevance after creation of battlecards
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Usability
HG Insights
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
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Klue
It is a bit overwhelming to have that amount of information in the same place. And sometimes it can be a bit tricky to find the relevant information you need at the time you need it. It is nice to have that level of information but it kind of useless if you dont know where it is.
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Alternatives Considered
HG Insights
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
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Klue
Klue seems much easier to use, and also had a better engagement experience during our trial period. They're insanely customer focused.
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Return on Investment
HG Insights
  • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
  • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
  • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
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Klue
  • Positive in terms of alignment around product messaging
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ScreenShots

HG Insights Platform Screenshots

Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.