TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A

    LeadGenius

    Score2.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape. Key Features: Bespoke Data at Scale: Customized data sets that match specific market needs, enabling targeted campaigns and strategic decisions. Global Reach: Access to over 40 million…

    $20,400

    per year

    Pricing
    HG Insights PlatformLeadGenius
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    HG Insights PlatformLeadGenius
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsLeadGenius Offers Both US and Global Data Packages for Marketing and Sales teams of almost every size.
    More Pricing Information
    Community Pulse
    HG Insights PlatformLeadGenius
    Considered Both Products
    HG Insights
    No answer on this topic
    LeadGenius
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    41 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    40 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    30 Answers
    No answers on this topic
    Features
    HG Insights PlatformLeadGenius
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of HG Insights Platform and LeadGenius
    Feature
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    LeadGenius
    8.0
    1 Ratings
    3% above category average
    Company information8.336 Ratings8.01 Ratings
    Contact information00 Ratings8.01 Ratings
    Industry information00 Ratings8.01 Ratings
    Financial Research
    Comparison of Financial Research features of HG Insights Platform and LeadGenius
    Feature
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    LeadGenius
    -
    Ratings
    Industry-Specific Information8.529 Ratings00 Ratings
    Search Tools8.130 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of HG Insights Platform and LeadGenius
    Feature
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    LeadGenius
    -
    Ratings
    Competitor Research7.933 Ratings00 Ratings
    Market Insights and Reports8.334 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of HG Insights Platform and LeadGenius
    Feature
    HG Insights Platform
    -
    Ratings
    LeadGenius
    7.5
    1 Ratings
    3% below category average
    Advanced search00 Ratings3.01 Ratings
    Identification of new leads00 Ratings10.01 Ratings
    List quality00 Ratings9.01 Ratings
    List upload/download00 Ratings10.01 Ratings
    Ideal customer targeting00 Ratings7.01 Ratings
    Load time/data access00 Ratings6.01 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of HG Insights Platform and LeadGenius
    Feature
    HG Insights Platform
    -
    Ratings
    LeadGenius
    9.7
    1 Ratings
    26% above category average
    Lead qualification process00 Ratings10.01 Ratings
    Smart lists and recommendations00 Ratings10.01 Ratings
    Salesforce integration00 Ratings10.01 Ratings
    Company/business profiles00 Ratings10.01 Ratings
    Data hygiene00 Ratings9.01 Ratings
    Filters and segmentation00 Ratings9.01 Ratings
    Best Alternatives
    HG Insights PlatformLeadGenius
    Small Businesses
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Comscore Ad Metrix
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Sprinklr Insights
    Score7.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HG Insights PlatformLeadGenius
    Likelihood to Recommend
    9.2
    (43 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (41 ratings)
    -
    (0 ratings)
    User Testimonials
    HG Insights PlatformLeadGenius
    Likelihood to Recommend
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    LeadGenius
    LeadGenius is great for any company that has very specific, niche leads they need to generate (like we do). If you have a broader audience, I would recommend using a simpler, cheaper platform that simply scrapes LInkedIn for some keywords you've entered. For us, we need specific titles from specific types of companies (i.e. software companies that could use an email API).
    Incentivized
    Read full review
    Pros
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    LeadGenius
    • LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
    • If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).
    Incentivized
    Read full review
    Cons
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    LeadGenius
    • The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).
    Incentivized
    Read full review
    Likelihood to Renew
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Usability
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Alternatives Considered
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    LeadGenius
    Growlabs used too many generic search parameters and had too many system bugs - but they're early and I'm confident their product will get stronger.
    Incentivized
    Read full review
    Return on Investment
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    LeadGenius
    • LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.
    Incentivized
    Read full review
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.

    LeadGenius Screenshots

    Screenshot of LeadGenius Dashboard and Campaign CreatorScreenshot of Analytics Dashboard displaying data delivered, Enrichment Rates, and Credit UsageScreenshot of Active Campaigns SummaryScreenshot of Integrations and API Settings