TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A

    Mediafly

    Score7.7 out of 10
    N/AMediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.

    $65

    per month

    Pricing
    HG Insights PlatformMediafly
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    HG Insights PlatformMediafly
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    HG Insights PlatformMediafly
    Considered Both Products
    HG Insights
    No answer on this topic
    Mediafly, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    41 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    28 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    40 Answers
    83%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    30 Answers
    50%
    Implementation went as expected
    3 Answers
    Features
    HG Insights PlatformMediafly
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of HG Insights Platform and Mediafly
    Feature
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Mediafly
    -
    Ratings
    Company information8.336 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of HG Insights Platform and Mediafly
    Feature
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Mediafly
    -
    Ratings
    Industry-Specific Information8.529 Ratings00 Ratings
    Search Tools8.130 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of HG Insights Platform and Mediafly
    Feature
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Mediafly
    -
    Ratings
    Competitor Research7.933 Ratings00 Ratings
    Market Insights and Reports8.334 Ratings00 Ratings
    Best Alternatives
    HG Insights PlatformMediafly
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Comscore Ad Metrix
    Score8 out of 10
    ClearSlide
    Score8 out of 10
    Enterprises
    Sprinklr Insights
    Score7.5 out of 10
    ClearSlide
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HG Insights PlatformMediafly
    Likelihood to Recommend
    9.2
    (43 ratings)
    7.5
    (47 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    8.5
    (25 ratings)
    Usability
    8.6
    (41 ratings)
    8.0
    (6 ratings)
    Availability
    -
    (0 ratings)
    8.4
    (3 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.5
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.9
    (40 ratings)
    Data Sources
    -
    (0 ratings)
    8.5
    (40 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    HG Insights PlatformMediafly
    Likelihood to Recommend
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Mediafly, Inc.
    InsightSquared has been a great tool for quick reference dashboards for the whole organization and teams within the sales org. It presents a standardized individual dashboard for all the reps on the team. It doesn't fare well when trying to deep dive things like campaign and lead source inquiries, as well as activities associated with that opportunity.
    Incentivized
    Read full review
    Pros
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Mediafly, Inc.
    • The dashboard is amazing: easily customize your view so you can view all the data that is most relevant to you at a glance
    • Sales metrics: see how you are comparing to your peers, from every possible angle. InsightSquared gathers all the data you need to know, want to know, and didn't even know you wanted!
    • Predictive statistics and the likelihood of a deal to fail or succeed is quite useful in a sales environment where time efficiency is key. Need to know what deals to focus on? You can see exactly what deals need more TLC, which ones are likely to close, and which ones to stop wasting time on.
    Read full review
    Cons
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Mediafly, Inc.
    • I know this is something they have in process, but I would love to be able to customize reports myself. The support team is always super responsive and makes sure that we're taken care of. But, it would be great to just be able to log in and change the small things myself.
    • I recently downloaded the InsightSquared app to my phone, and I'd like to see more functionality there. Currently. You are only able to see dashboards that have a already been created.
    Read full review
    Likelihood to Renew
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Mediafly, Inc.
    InsightSquared has been hugely beneficial to us, and to me in particular as someone outside of our sales team to gain insight into how our sales team and company is performing and how our overall health is. They offer fantastic customer support and have a great community to assist in your implementation of the product.
    Read full review
    Usability
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Mediafly, Inc.
    InsightSquared is easy to use overall. Running reports and creating dashboards is quick and easy - drag and drop functionality. All reports have multi-filter options allowing you to drill down into your data. Scorecards for employees help show how quickly a rep can start selling after they join your team. Activity ratios provide insight into what it takes from a KPI standpoint to close a deal.
    Read full review
    Reliability and Availability
    HG Insights
    No answers on this topic
    Mediafly, Inc.
    Every time I go to use InsightSquared it has been available and fully functional
    Read full review
    Performance
    HG Insights
    No answers on this topic
    Mediafly, Inc.
    The Best
    Read full review
    Support Rating
    HG Insights
    No answers on this topic
    Mediafly, Inc.
    InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
    Incentivized
    Read full review
    Alternatives Considered
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Mediafly, Inc.
    I was not involved in our purchasing of this platform, so comparing it is difficult. This being said, it's most similar to constantly running reports in Salesforce, probably. SFDC offers more flexibility, obviously, but InsightSquared offers better visualization, less report updating, and more features dedicated to making analytics more enjoyable. It's worth the cost of the platform to save your admin time in reporting.
    Incentivized
    Read full review
    Return on Investment
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    Mediafly, Inc.
    • Since implementing Mediafly we have seen 140% higher ARR in deals.
    • Win rates have increased by 45%.
    • Our value consultants are able to take on 2x more deals at a time.
    Incentivized
    Read full review
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.

    Mediafly Screenshots

    Screenshot of Pull in data from multiple sources to get a 360° view of your business.Screenshot of Share presentation-ready reports with your team or your Board of Directors.Screenshot of Eliminate noise, and go beyond lists and pivot tables to get deeper insights.Screenshot of Draw links between different data elements, and see connections across your data sources.Screenshot of Follow the Newsfeed, and never miss the headlines.