Hootsuite Amplify vs. Employee Advocacy by Sprout Social

There needs to be a cost-benefit analysis to determine the value we are getting. Once we are able to see that the advocacy is resulting in sales/registration we can provide a more accurate score.

Incentivized

It's a good fit for our recruiters because they are always looking for good info about our organization to share. It's a small but engaged group that takes advantage of having a niche topic and team. It also works well for huge company news, such as winning an award. Items that all employees know about and a large percentage of them are excited about perform best. Niche topics that are only relevant to one or a few small teams don't perform as well because employees not involved in that work are less likely to share.

Incentivized

• Consistent message
• Easy to use
• Mobile app

Incentivized

• Scheduling out content / shares for the week
• Providing a quick glance leaderboard of top content shares across departments
• Easy to learn and leverage user interface (UI)

Incentivized

• Provide a better, more integrated experience into the corporate ecosystem
• Customizable gamification options

Incentivized

• Sprout to Bambu integration is not what was depicted in trial and is not used because of this
• Missing functionality: LinkedIn tagging
• Missing functionality: posting videos
• Missing functionality: posting something without a link. Example: picture from an event or community outreach

Incentivized

Unsure whether cost justifies the purchase, or whether Hootsuite as an entire product line will continue to meet our needs

Incentivized

The program has given some early wins, and there are very active employees who have truly integrated sharing from Employee Advocacy by Sprout Social into their regular social media activity. It would be a huge lift to migrate people to a different platform. While we'd love to grow our program, there's already enough value to justify keeping an employee advocacy program.

Incentivized

It's fairly user friendly when it's working correctly. There are more instances of bugs and glitches compared to other tools, including Sprout Social's primary platform. There's also an exception for Facebook personal profiles where that is more clunky to share on compared to LinkedIn, X or even Facebook Business Pages. I'd also like more customization around photo formats/sizes and email templates. Despite those negatives, the end user can share quickly and easily, which is vital to sustaining user participation. Facebook can be clunky, but most of our employees share on LinkedIn, which is quick, easy and smooth.

Incentivized

Equal but part of Hootsuite which we were already using

Incentivized

It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts

Incentivized

• It has helped bring awareness to key business priorities

Incentivized

• Positive returns -- sharing our brand and enabling our employees to share and tell their stories, ultimately helping them reach their own goals.

Incentivized