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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Content Hub

    Score7.8 out of 10
    N/AHubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

    $20

    per month

    Looker Studio

    Score8.2 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Pricing
    HubSpot Content HubLooker Studio
    Editions & Modules
    Starter
    $20
    per month per seat
    Content Hub Professional
    $500
    per month 3 seats included, $50 for each additional seat
    Content Hub Enterprise
    $1500
    per month 5 seats included, $75 for each additional seat
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Offerings
    Pricing Offerings
    HubSpot Content HubLooker Studio
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAnnual commitment required. A discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    HubSpot Content HubLooker Studio
    Considered Both Products
    HubSpot
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    15 Answers
    95%
    Would buy again
    40 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    100%
    Delivers good value for the price
    38 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    14 Answers
    95%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    97%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    89%
    Implementation went as expected
    33 Answers
    Features
    HubSpot Content HubLooker Studio
    BI Standard Reporting
    Comparison of BI Standard Reporting features of HubSpot Content Hub and Looker Studio
    Feature
    HubSpot Content Hub
    -
    Ratings
    Looker Studio
    7.0
    62 Ratings
    14% below category average
    Pixel Perfect reports00 Ratings6.643 Ratings
    Customizable dashboards00 Ratings7.361 Ratings
    Report Formatting Templates00 Ratings7.259 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of HubSpot Content Hub and Looker Studio
    Feature
    HubSpot Content Hub
    -
    Ratings
    Looker Studio
    7.7
    61 Ratings
    2% below category average
    Drill-down analysis00 Ratings6.851 Ratings
    Formatting capabilities00 Ratings7.057 Ratings
    Integration with R or other statistical packages00 Ratings7.129 Ratings
    Report sharing and collaboration00 Ratings9.759 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of HubSpot Content Hub and Looker Studio
    Feature
    HubSpot Content Hub
    -
    Ratings
    Looker Studio
    8.1
    60 Ratings
    1% below category average
    Publish to Web00 Ratings8.453 Ratings
    Publish to PDF00 Ratings8.753 Ratings
    Report Versioning00 Ratings8.139 Ratings
    Report Delivery Scheduling00 Ratings7.942 Ratings
    Delivery to Remote Servers00 Ratings7.524 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of HubSpot Content Hub and Looker Studio
    Feature
    HubSpot Content Hub
    -
    Ratings
    Looker Studio
    6.6
    60 Ratings
    16% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.160 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.757 Ratings
    Predictive Analytics00 Ratings5.330 Ratings
    Pattern Recognition and Data Mining00 Ratings6.36 Ratings
    Best Alternatives
    HubSpot Content HubLooker Studio
    Small Businesses
    Contently
    Score9.9 out of 10
    Chartio (discontinued)
    Score7.5 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Jet Reports
    Score9.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Kibana
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Content HubLooker Studio
    Likelihood to Recommend
    7.5
    (18 ratings)
    8.3
    (63 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    7.8
    (8 ratings)
    8.4
    (14 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    6.7
    (10 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Content HubLooker Studio
    Likelihood to Recommend
    HubSpot
    If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
    Incentivized
    Read full review
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
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    Pros
    HubSpot
    • Asset control is super easy if your willing to create folder structures that make sense
    • Drag and drop building elements are great, even if you create custom blocks
    • control of domains and how they link into your main system is super easy
    Incentivized
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    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
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    Cons
    HubSpot
    • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
    • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
    • It's expensive.
    Incentivized
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    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
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    Likelihood to Renew
    HubSpot
    I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)
    Incentivized
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    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Usability
    HubSpot
    HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.
    Incentivized
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    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
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    Reliability and Availability
    HubSpot
    As of now we didn't face any application errors and unplanned outages.
    Incentivized
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    Google
    No answers on this topic
    Performance
    HubSpot
    Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.
    Incentivized
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    Google
    No answers on this topic
    Support Rating
    HubSpot
    They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
    Incentivized
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    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
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    Online Training
    HubSpot
    Pretty easy and resources available at fingertips.
    Incentivized
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    Google
    No answers on this topic
    Implementation Rating
    HubSpot
    Yes, recreation of landing pages, forms and email templates.
    Incentivized
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    Google
    No answers on this topic
    Alternatives Considered
    HubSpot
    We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data
    Incentivized
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    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
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    Scalability
    HubSpot
    Because it aligns with our goals and streamlined all the hubspot at one place.
    Incentivized
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    Google
    No answers on this topic
    Return on Investment
    HubSpot
    • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
    • Practicality when creating articles and content
    • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
    • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
    • Practicidad al momento de crear artículos y contenido
    • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero
    Incentivized
    Read full review
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    ScreenShots