What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
1077 Ratings
2 Ratings

HubSpot CRM

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
1077 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.9 out of 100

Likelihood to Recommend

HubSpot CRM

The best CRM out there. Easy to use, very intuitive. Perfect for someone that doesn't know anything about coding. I love that everything is drag and drop. I can't think of a scenario where HubSpot wouldn't be a good option for any company (capability-wise). When it comes to cost, it can be extremely expensive for small/medium companies. The free/cheaper options are too limited for the small companies, so there aren't a lot of reasons to choose HubSpot when what they'll be receiving is basically nothing.
Manuela Murillo Jaramillo | TrustRadius Reviewer

Lasso CRM

Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
Nathalie Harput | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

HubSpot CRM
8.0
Lasso CRM
8.9
Customer data management / contact management
HubSpot CRM
8.7
Lasso CRM
8.1
Workflow management
HubSpot CRM
7.8
Lasso CRM
6.3
Territory management
HubSpot CRM
7.2
Lasso CRM
Opportunity management
HubSpot CRM
8.1
Lasso CRM
10.0
Integration with email client (e.g., Outlook or Gmail)
HubSpot CRM
8.4
Lasso CRM
10.0
Contract management
HubSpot CRM
7.8
Lasso CRM
Quote & order management
HubSpot CRM
7.8
Lasso CRM
Interaction tracking
HubSpot CRM
8.3
Lasso CRM
10.0
Channel / partner relationship management
HubSpot CRM
7.5
Lasso CRM

Customer Service & Support

HubSpot CRM
7.3
Lasso CRM
5.0
Case management
HubSpot CRM
7.3
Lasso CRM
Call center management
HubSpot CRM
7.1
Lasso CRM
Help desk management
HubSpot CRM
7.6
Lasso CRM
5.0

Marketing Automation

HubSpot CRM
8.6
Lasso CRM
9.9
Lead management
HubSpot CRM
8.5
Lasso CRM
10.0
Email marketing
HubSpot CRM
8.6
Lasso CRM
9.9

CRM Project Management

HubSpot CRM
7.6
Lasso CRM
8.1
Task management
HubSpot CRM
8.2
Lasso CRM
8.1
Billing and invoicing management
HubSpot CRM
6.7
Lasso CRM
Reporting
HubSpot CRM
7.9
Lasso CRM
8.1

CRM Reporting & Analytics

HubSpot CRM
7.8
Lasso CRM
6.6
Forecasting
HubSpot CRM
7.9
Lasso CRM
Pipeline visualization
HubSpot CRM
8.0
Lasso CRM
8.0
Customizable reports
HubSpot CRM
7.5
Lasso CRM
5.2

Customization

HubSpot CRM
7.7
Lasso CRM
5.0
Custom fields
HubSpot CRM
8.2
Lasso CRM
5.0
Custom objects
HubSpot CRM
7.7
Lasso CRM
5.0
Scripting environment
HubSpot CRM
6.8
Lasso CRM
API for custom integration
HubSpot CRM
7.9
Lasso CRM

Security

HubSpot CRM
8.3
Lasso CRM
8.1
Single sign-on capability
HubSpot CRM
8.3
Lasso CRM
8.0
Role-based user permissions
HubSpot CRM
8.3
Lasso CRM
8.1

Social CRM

HubSpot CRM
7.8
Lasso CRM
Social data
HubSpot CRM
7.7
Lasso CRM
Social engagement
HubSpot CRM
7.8
Lasso CRM

Integrations with 3rd-party Software

HubSpot CRM
7.9
Lasso CRM
8.0
Marketing automation
HubSpot CRM
8.2
Lasso CRM
8.0
Compensation management
HubSpot CRM
7.7
Lasso CRM

Platform

HubSpot CRM
6.7
Lasso CRM
5.0
Mobile access
HubSpot CRM
6.7
Lasso CRM
5.0

Pros

HubSpot CRM

  • Ease of use in the beginning - Not a steep learning curve to start using it.
  • The free version surprisingly includes a lot of features.
  • It can grow with you as your company / client base grows.
  • Has increasingly improved its available integrations with other software.
  • Surprisingly a lot of great features that integrate with Gmail (what our company uses). Other CRM software are more geared towards Outlook.
Fatima Trapaga | TrustRadius Reviewer

Lasso CRM

  • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
  • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
  • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
Anonymous | TrustRadius Reviewer

Cons

HubSpot CRM

  • I wish that contact details could be edited from the main contact page (in more of a spreadsheet style), rather than having to individually click into each contact or preview a contact to change data
  • A/B testing for emails or steps within sequences would be helpful
  • Currently, the details of each step in a sequence can only be viewed if you click "edit", but if would be nice to be able to read the emails that are contained within a sequence without having to go into edit mode.
Anonymous | TrustRadius Reviewer

Lasso CRM

  • Connection between inventory and sales modules.
  • Calculation of commissions of representatives using the tool (not outside realtors).
  • Price revisions.
Nathalie Harput | TrustRadius Reviewer

Likelihood to Renew

HubSpot CRM

HubSpot CRM 9.1
Based on 4 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Usability

HubSpot CRM

HubSpot CRM 8.5
Based on 135 answers
Hubspot CRM is a perfect performing CRM, from the collecting of clients information, the storage of it, and the constant update when required. Besides, there is proper online training, to individuals who want to run the usability of the program. Finally, Hubspot CRM design is intuitive and precise for every device, hence compatible.
Brenda Fassie | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Support Rating

HubSpot CRM

HubSpot CRM 8.3
Based on 18 answers
HubSpot has a very good customer support, one can chat in real time by phone or text, or send an email. I have not had to use their support very much, but when I have they have been very professional and quick to respond to address my needs and concerns.
Anonymous | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot CRM

HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Lasso CRM

No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot CRM

HubSpot CRM is much more user-friendly and intuitive than Salesforce. The reporting feature is prominently featured vs. having to go to a separate tab. The email integration with Gmail is much easier to be set up by the user vs relying on someone else internally to arrange. Metric tracking for sales management is also readily available and visible to the sales reps on a daily basis.
Matt Stafford | TrustRadius Reviewer

Lasso CRM

No answers on this topic

Return on Investment

HubSpot CRM

  • Success with Initial Contact has gone up without question. We immediately get in touch with virtually every client we follow up with.
  • Average Meetings Booked has greatly increased thanks to the Meetings tool. I'm able to book meetings literally in my sleep.
  • Decreased Sales data entries have gone down significantly. Thanks to HubSpot, we simply spend way less time manually inputting things and more time selling.
  • Customer Satisfaction and Online Reviews are certainly way up. Nearly half of our online reviews are all from the last 18 months and I think HubSpot had a role in that positive customer response.
Joey Harman | TrustRadius Reviewer

Lasso CRM

  • Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
  • We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
  • Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
  1. Per Month [Unlimited Users]
Additional Pricing Details

Lasso CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lasso CRM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot CRM
8.5
Lasso CRM
9.9

Likelihood to Renew

HubSpot CRM
9.1
Lasso CRM

Usability

HubSpot CRM
8.5
Lasso CRM

Support Rating

HubSpot CRM
8.3
Lasso CRM

Implementation Rating

HubSpot CRM
9.1
Lasso CRM

Add comparison