HubSpot CRM vs. MoEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
MoEngage
Score 7.8 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Pricing
HubSpot CRMMoEngage
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
No answers on this topic
Offerings
Pricing Offerings
HubSpot CRMMoEngage
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$1,000
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMMoEngage
Features
HubSpot CRMMoEngage
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.9
1605 Ratings
2% above category average
MoEngage
-
Ratings
Customer data management / contact management8.81546 Ratings00 Ratings
Workflow management7.91516 Ratings00 Ratings
Territory management4.9184 Ratings00 Ratings
Opportunity management8.31450 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.61562 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.81063 Ratings00 Ratings
Interaction tracking8.61507 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.6
1073 Ratings
0% below category average
MoEngage
-
Ratings
Case management7.9999 Ratings00 Ratings
Call center management7.1863 Ratings00 Ratings
Help desk management7.7920 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.5
1416 Ratings
10% above category average
MoEngage
-
Ratings
Lead management8.71337 Ratings00 Ratings
Email marketing8.31347 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.9
1467 Ratings
3% above category average
MoEngage
-
Ratings
Task management8.31406 Ratings00 Ratings
Billing and invoicing management7.4735 Ratings00 Ratings
Reporting8.01299 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.9
1435 Ratings
4% above category average
MoEngage
-
Ratings
Forecasting7.71129 Ratings00 Ratings
Pipeline visualization8.11364 Ratings00 Ratings
Customizable reports7.81323 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.5
1368 Ratings
2% below category average
MoEngage
-
Ratings
Custom fields8.11340 Ratings00 Ratings
Custom objects7.81167 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.9953 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.6
1326 Ratings
3% above category average
MoEngage
-
Ratings
Single sign-on capability8.71187 Ratings00 Ratings
Role-based user permissions8.51263 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.3
908 Ratings
1% below category average
MoEngage
-
Ratings
Social data7.1890 Ratings00 Ratings
Social engagement7.5880 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.0
1017 Ratings
8% above category average
MoEngage
-
Ratings
Marketing automation8.01010 Ratings00 Ratings
Compensation management7.9665 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1204 Ratings
6% above category average
MoEngage
-
Ratings
Mobile access8.01204 Ratings00 Ratings
Best Alternatives
HubSpot CRMMoEngage
Small Businesses
Salesmate
Salesmate
Score 9.9 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Iterable
Iterable
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CRMMoEngage
Likelihood to Recommend
8.2
(1639 ratings)
8.8
(2 ratings)
Likelihood to Renew
9.6
(30 ratings)
2.0
(1 ratings)
Usability
7.9
(1487 ratings)
-
(0 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
-
(0 ratings)
Support Rating
6.4
(24 ratings)
8.0
(1 ratings)
Implementation Rating
7.7
(9 ratings)
-
(0 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
HubSpot CRMMoEngage
Likelihood to Recommend
HubSpot
Well Suited - If you have a small sales team and want to focus on your priority leads - Need a tool to frequently email your top of the funnel to ensure brand recall happens the fastest possible way Not Suited - If you are expecting excellent UI/UX with a gamified approach CRM - Looking for a quick easy to use CRM (HubSpot required technical knowledge to setup).
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MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
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Pros
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
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MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
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Cons
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
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MoEngage
  • Attribution
  • Onboarding could be faster
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Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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Usability
HubSpot
It's incredibly easy to use, pretty intuitive even to those who are not as technically savvy. For all the basics, most people can figure it out. I think the piece that can get tricky is how things are defined and how to correctly label opportunities at certain stages of the pipeline without getting confused or accidentally duplicating work that's already been done.
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MoEngage
No answers on this topic
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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MoEngage
No answers on this topic
Alternatives Considered
HubSpot
This answer may be a little more concise, as it's simpler! Although functionality is fairly similar, Management brought the Sales team into the boardroom and took us through a high-level guided tour of both Pipedrive & HubSpot CRM. It essentially boiled down to which interface do you prefer/which can you see yourselves using quicker/easier/faster? End result: HubSpot CRM based on unanimous decision!
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MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
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Return on Investment
HubSpot
  • Tradeshow Lists and being able to create lists for our sales team to reach out.
  • Email Campaigns about new products and having CTA links for people to click which turn into purchase orders.
  • Creating Events and sending out invites for the events and those have turned into leads and business!
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MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.