HubSpot CRM vs. ServiceNow Customer Service Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
ServiceNow Customer Service Management
Score 7.8 out of 10
N/A
Built on the Now Platform, ServiceNow offers their Customer Service Management solution through the Standard and Professional Customer Service Management bundles. Both include agent workspace, knowledge management, survey and assessment module, and the community module, oriented in this edition to support customers rather than internal employees. The Professional bundle also includes performance analytics, predictive intelligence, and related tools to support customer support agents improvement…N/A
Pricing
HubSpot CRMServiceNow Customer Service Management
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
No answers on this topic
Offerings
Pricing Offerings
HubSpot CRMServiceNow Customer Service Management
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMServiceNow Customer Service Management
Top Pros
Top Cons
Features
HubSpot CRMServiceNow Customer Service Management
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.8
1590 Ratings
1% above category average
ServiceNow Customer Service Management
-
Ratings
Customer data management / contact management8.61532 Ratings00 Ratings
Workflow management7.91502 Ratings00 Ratings
Territory management5.0184 Ratings00 Ratings
Opportunity management8.11435 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.41547 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.71050 Ratings00 Ratings
Interaction tracking8.61492 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.4
1061 Ratings
2% below category average
ServiceNow Customer Service Management
-
Ratings
Case management7.7987 Ratings00 Ratings
Call center management7.0854 Ratings00 Ratings
Help desk management7.5908 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.3
1401 Ratings
9% above category average
ServiceNow Customer Service Management
-
Ratings
Lead management8.51322 Ratings00 Ratings
Email marketing8.11332 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.7
1452 Ratings
1% above category average
ServiceNow Customer Service Management
-
Ratings
Task management8.21393 Ratings00 Ratings
Billing and invoicing management7.1724 Ratings00 Ratings
Reporting7.81285 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.6
1421 Ratings
1% above category average
ServiceNow Customer Service Management
-
Ratings
Forecasting7.41120 Ratings00 Ratings
Pipeline visualization7.91350 Ratings00 Ratings
Customizable reports7.51309 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.1
1356 Ratings
7% below category average
ServiceNow Customer Service Management
-
Ratings
Custom fields7.71329 Ratings00 Ratings
Custom objects7.01155 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.4945 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.5
1313 Ratings
2% above category average
ServiceNow Customer Service Management
-
Ratings
Single sign-on capability8.51174 Ratings00 Ratings
Role-based user permissions8.41250 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
6.8
898 Ratings
7% below category average
ServiceNow Customer Service Management
-
Ratings
Social data6.7880 Ratings00 Ratings
Social engagement7.0870 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.7
1006 Ratings
6% above category average
ServiceNow Customer Service Management
-
Ratings
Marketing automation7.6999 Ratings00 Ratings
Compensation management7.8657 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.9
1193 Ratings
7% above category average
ServiceNow Customer Service Management
-
Ratings
Mobile access7.91193 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow Customer Service Management
7.0
6 Ratings
14% below category average
Organize and prioritize service tickets00 Ratings7.66 Ratings
Expert directory00 Ratings7.95 Ratings
Subscription-based notifications00 Ratings7.15 Ratings
ITSM collaboration and documentation00 Ratings4.45 Ratings
Ticket creation and submission00 Ratings9.26 Ratings
Ticket response00 Ratings6.06 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow Customer Service Management
4.7
5 Ratings
50% below category average
External knowledge base00 Ratings4.44 Ratings
Internal knowledge base00 Ratings5.15 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow Customer Service Management
6.3
6 Ratings
21% below category average
Customer portal00 Ratings7.24 Ratings
IVR00 Ratings5.34 Ratings
Social integration00 Ratings3.54 Ratings
Email support00 Ratings7.45 Ratings
Help Desk CRM integration00 Ratings8.25 Ratings
Best Alternatives
HubSpot CRMServiceNow Customer Service Management
Small Businesses
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Score 9.8 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.5 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.5 out of 10
Front
Front
Score 8.9 out of 10
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User Ratings
HubSpot CRMServiceNow Customer Service Management
Likelihood to Recommend
8.1
(1634 ratings)
7.4
(6 ratings)
Likelihood to Renew
9.7
(29 ratings)
-
(0 ratings)
Usability
7.8
(1482 ratings)
10.0
(1 ratings)
Support Rating
6.7
(23 ratings)
9.0
(1 ratings)
Implementation Rating
7.8
(8 ratings)
-
(0 ratings)
User Testimonials
HubSpot CRMServiceNow Customer Service Management
Likelihood to Recommend
HubSpot
I can't really think of any scenarios or anything where HubSpot is is not appropriate but some areas that HubSpot is well suited like I previously stated is definitely the social media scheduling. Prior to HubSpot I would have to log on to each social account and upload status', images, videos separately and set posting times live whereas now I have control of all of our social channels and can schedule out posts for our most optimal posting days and hours. I also really love the automated workflows, it feels like I don't have to do anything and the CRM is making updates and sending things out to prospects/clients to our liking 24/7 whenever it is most appropriate. It's also really well suited for data tracking whether its my marketing team benefiting or our sales team and managers able to track calls. I know the sales team loves how well organized and grouped their lists and contacts are as it makes it easier for them to communicate within their general sector of the business
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ServiceNow
It is well suited for medium to large companies that manage different teams and need to communicate constantly and track progress in a timely manner. It is less suited for small enterprises as it will overwhelm users with the features and functionalities embedded.
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Pros
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
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ServiceNow
  • Allows for clear communication between help desk and end users.
  • Provides a clean inventory option for both hardware items and software licenses.
  • Navigation is very intuitive and user friendly.
  • Many reporting features for all levels of the company.
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Cons
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
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ServiceNow
  • Adding in additional chat features would be nice
  • Viewing where you stand in priority
  • Having a way to automate more of the processes
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Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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ServiceNow
No answers on this topic
Usability
HubSpot
It is a very intuitive tool that can be used without much training or preparation. You can easily search for what you want and quickly check the information of interest. The system works without any problems; there are no crashes or glitches that could affect daily work. Compared to the systems I've worked on, this one appealed to me the most.
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ServiceNow
Bottom line is that it does what you need it to do. We've been using Service Now as a ticket managing tool for a few years now. There's really not much it can't do when it comes to recording interactions. It has been nice using inventory tracking for software licenses and hardware as well.
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Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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ServiceNow
Support has been very good. Any time there has been a real issue, the team has responded very quickly and identified the issue without a lot of repetitive questions that I've seen from other services. There is a great external community and internal knowledge base that covers pretty much anything you need.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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ServiceNow
No answers on this topic
Alternatives Considered
HubSpot
HubSpot is different as it allows us to see all deals as we wanted to compare to others as other apps don't have those features Hubspot has to view deals in different views and make it according to your pipelines the way you want to see the deals and data track the daily reports very easily and review our own performance for the day to grow more.
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ServiceNow
Connectwise targets small to medium enterprises and kept things simple for cross-organizational communications. On the other hand, ServiceNow with users with more than 500 at least, tends to create lag and tension when all are using the app at the same time, especially getting reports in a timely manner.
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Return on Investment
HubSpot
  • HubSpot is great for tracking deals - we use the deal pipeline to understand the part of the lifecycle that each and every deal is currently in. It also provides good historical information.
  • The contacts section is great for storing and managing engaged users for our mailing list. We utilise this feature with the free version.
  • The customisable dashboard is a great feature that enables you to keep the most important information on the home screen at log-in
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ServiceNow
  • The negative impact for my team is the delay in team completing tickets but not a system issue.
  • A positive impact for my team is we can easily view the status of tickets and the follow-up emails are beneficial to maintain records of tickets.
  • Negative impact is that there is no user job aid or helpful tools for new users.
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ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.