HubSpot CRM vs. ServiceNow Customer Service Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
ServiceNow Customer Service Management
Score 8.3 out of 10
N/A
Built on the Now Platform, ServiceNow offers their Customer Service Management solution through the Standard and Professional Customer Service Management bundles. Both include agent workspace, knowledge management, survey and assessment module, and the community module, oriented in this edition to support customers rather than internal employees. The Professional bundle also includes performance analytics, predictive intelligence, and related tools to support customer support agents improvement…N/A
Pricing
HubSpot CRMServiceNow Customer Service Management
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
No answers on this topic
Offerings
Pricing Offerings
HubSpot CRMServiceNow Customer Service Management
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMServiceNow Customer Service Management
Features
HubSpot CRMServiceNow Customer Service Management
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1659 Ratings
3% above category average
ServiceNow Customer Service Management
-
Ratings
Customer data management / contact management9.01597 Ratings00 Ratings
Workflow management8.51566 Ratings00 Ratings
Territory management4.9184 Ratings00 Ratings
Opportunity management8.61501 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.71615 Ratings00 Ratings
Contract management7.9185 Ratings00 Ratings
Quote & order management8.21099 Ratings00 Ratings
Interaction tracking8.71559 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.0
1116 Ratings
4% above category average
ServiceNow Customer Service Management
-
Ratings
Case management8.41038 Ratings00 Ratings
Call center management7.7892 Ratings00 Ratings
Help desk management8.1952 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.7
1467 Ratings
11% above category average
ServiceNow Customer Service Management
-
Ratings
Lead management8.91385 Ratings00 Ratings
Email marketing8.61397 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.2
1517 Ratings
6% above category average
ServiceNow Customer Service Management
-
Ratings
Task management8.41450 Ratings00 Ratings
Billing and invoicing management8.0763 Ratings00 Ratings
Reporting8.31345 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.3
1485 Ratings
8% above category average
ServiceNow Customer Service Management
-
Ratings
Forecasting8.11172 Ratings00 Ratings
Pipeline visualization8.51412 Ratings00 Ratings
Customizable reports8.21370 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
8.0
1419 Ratings
4% above category average
ServiceNow Customer Service Management
-
Ratings
Custom fields8.51390 Ratings00 Ratings
Custom objects8.51211 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration8.5992 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
1377 Ratings
7% above category average
ServiceNow Customer Service Management
-
Ratings
Single sign-on capability9.01235 Ratings00 Ratings
Role-based user permissions8.91314 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
8.0
947 Ratings
7% above category average
ServiceNow Customer Service Management
-
Ratings
Social data7.9929 Ratings00 Ratings
Social engagement8.1916 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.2
1059 Ratings
9% above category average
ServiceNow Customer Service Management
-
Ratings
Marketing automation8.51052 Ratings00 Ratings
Compensation management7.9695 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1247 Ratings
5% above category average
ServiceNow Customer Service Management
-
Ratings
Mobile access8.01247 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow Customer Service Management
9.2
10 Ratings
11% above category average
Organize and prioritize service tickets00 Ratings9.010 Ratings
Expert directory00 Ratings8.78 Ratings
Subscription-based notifications00 Ratings9.09 Ratings
ITSM collaboration and documentation00 Ratings9.39 Ratings
Ticket creation and submission00 Ratings9.810 Ratings
Ticket response00 Ratings9.310 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow Customer Service Management
9.5
9 Ratings
17% above category average
External knowledge base00 Ratings9.58 Ratings
Internal knowledge base00 Ratings9.59 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow Customer Service Management
9.4
10 Ratings
16% above category average
Customer portal00 Ratings9.08 Ratings
IVR00 Ratings9.77 Ratings
Social integration00 Ratings8.88 Ratings
Email support00 Ratings9.89 Ratings
Help Desk CRM integration00 Ratings9.59 Ratings
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HubSpot CRMServiceNow Customer Service Management
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Score 10.0 out of 10
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Score 9.0 out of 10
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Score 9.1 out of 10
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User Ratings
HubSpot CRMServiceNow Customer Service Management
Likelihood to Recommend
8.5
(1701 ratings)
9.0
(9 ratings)
Likelihood to Renew
10.0
(31 ratings)
-
(0 ratings)
Usability
8.4
(1550 ratings)
8.5
(5 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
-
(0 ratings)
Support Rating
5.8
(24 ratings)
9.0
(1 ratings)
Implementation Rating
7.4
(9 ratings)
-
(0 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
HubSpot CRMServiceNow Customer Service Management
Likelihood to Recommend
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
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ServiceNow
It is well suited for medium to large companies that manage different teams and need to communicate constantly and track progress in a timely manner. It is less suited for small enterprises as it will overwhelm users with the features and functionalities embedded.
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Pros
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
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ServiceNow
  • We manage internal tickets through ServiceNow Customer Service Management. We raise tickets with IT and other team
  • We manage our datapipe customers through ServiceNow Customer Service Management and it efficiently manages our customer interactions
  • ServiceNow Customer Service Management helps us manage projects and tasks and keep a log of all our migration customers
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Cons
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
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ServiceNow
  • Adding in additional chat features would be nice
  • Viewing where you stand in priority
  • Having a way to automate more of the processes
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Likelihood to Renew
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
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ServiceNow
No answers on this topic
Usability
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
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ServiceNow
Bottom line is that it does what you need it to do. We've been using Service Now as a ticket managing tool for a few years now. There's really not much it can't do when it comes to recording interactions. It has been nice using inventory tracking for software licenses and hardware as well.
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Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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ServiceNow
Support has been very good. Any time there has been a real issue, the team has responded very quickly and identified the issue without a lot of repetitive questions that I've seen from other services. There is a great external community and internal knowledge base that covers pretty much anything you need.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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ServiceNow
No answers on this topic
Alternatives Considered
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
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ServiceNow
Atlassian Jira lacks certain features and process which was delivered by ServiceNow Customer Service Management. Also, flexibility to customise was a point to select ServiceNow Customer Service Management tool. Cost which was high than Atlassian Jira compensated as it improved overall customer satisfaction and reduced resolution time by taking help of Knowledge base integration
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Return on Investment
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
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ServiceNow
  • The negative impact for my team is the delay in team completing tickets but not a system issue.
  • A positive impact for my team is we can easily view the status of tickets and the follow-up emails are beneficial to maintain records of tickets.
  • Negative impact is that there is no user job aid or helpful tools for new users.
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ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.