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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Velocify by ICE Mortgage Technology

    Score6.7 out of 10
    N/AVelocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
    Pricing
    HubSpot CRMVelocify by ICE Mortgage Technology
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot CRMVelocify by ICE Mortgage Technology
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    HubSpot CRMVelocify by ICE Mortgage Technology
    Considered Both Products
    HubSpot
    Chose HubSpot CRM
    Velocify only sends automated emails so being able to send custom ones is really nice. Velocifys call and record feature was much better than HubSpot CRM. HubSpot CRM cannot show a different caller ID than the one it calls which velocity can do. It would be nice to have to ring …
    Incentivized
    Chose HubSpot CRM
    It is more cost effective and way more capable.
    Incentivized
    ICE Mortgage Technology
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    1607 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    1204 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    1617 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    1040 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    1010 Answers
    No answers on this topic
    Features
    HubSpot CRMVelocify by ICE Mortgage Technology
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Customer data management / contact management8.91661 Ratings00 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings00 Ratings
    Opportunity management8.41563 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings00 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings00 Ratings
    Interaction tracking8.81623 Ratings00 Ratings
    Channel / partner relationship management8.2186 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Lead management8.91439 Ratings00 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Task management8.31510 Ratings00 Ratings
    Billing and invoicing management7.8804 Ratings00 Ratings
    Reporting8.31403 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Forecasting8.01220 Ratings00 Ratings
    Pipeline visualization8.51475 Ratings00 Ratings
    Customizable reports8.31432 Ratings00 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Custom fields8.81450 Ratings00 Ratings
    Custom objects8.71269 Ratings00 Ratings
    Scripting environment6.3132 Ratings00 Ratings
    API for custom integration8.41045 Ratings00 Ratings
    Security
    Comparison of Security features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Single sign-on capability9.01295 Ratings00 Ratings
    Role-based user permissions9.01374 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Marketing automation8.41104 Ratings00 Ratings
    Compensation management7.8728 Ratings00 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and Velocify by ICE Mortgage Technology
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Mobile access7.91302 Ratings00 Ratings
    Best Alternatives
    HubSpot CRMVelocify by ICE Mortgage Technology
    Small Businesses
    Salesflare
    Score10 out of 10
    LeadFuze
    Score8.7 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot CRMVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    8.6
    (1771 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    5.1
    (5 ratings)
    Usability
    8.4
    (1619 ratings)
    10.0
    (1 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (25 ratings)
    10.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    8.0
    (1 ratings)
    Configurability
    4.5
    (1 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    HubSpot CRMVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
    Read full review
    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
    • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
    • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
    Read full review
    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Velocify would be well served to create a more robust email drip campaign platform.
    • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    ICE Mortgage Technology
    I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
    Read full review
    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
    Read full review
    Reliability and Availability
    HubSpot
    No answers on this topic
    ICE Mortgage Technology
    The system is always up!!
    Read full review
    Performance
    HubSpot
    No answers on this topic
    ICE Mortgage Technology
    If the system is set up correctly it will be a game changer for your organization.
    Read full review
    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    ICE Mortgage Technology
    While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
    Incentivized
    Read full review
    In-Person Training
    HubSpot
    No answers on this topic
    ICE Mortgage Technology
    The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
    Read full review
    Online Training
    HubSpot
    No answers on this topic
    ICE Mortgage Technology
    Velocify offers online training via videos and written descriptions of implementation procedures.
    Read full review
    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    ICE Mortgage Technology
    If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
    Read full review
    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
    Read full review
    Scalability
    HubSpot
    No answers on this topic
    ICE Mortgage Technology
    The system is fully scaleable both vertically and horizontally across the enterprise.
    Read full review
    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
    • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
    • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.