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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Data Hub

    Score8.2 out of 10
    N/AHubSpot Operations Hub (based on technology from the former PieSync that was acquired by HubSpot November 2019) is a two-way contacts integration platform. The vendor emphasizes quick and easy setup automated customer and client data matching and updating between apps.

    $15

    per month per seat

    Varicent

    Score8 out of 10
    N/AFrom quotas to sales and compensation, Varicent helps revenue leaders in enterprise organizations chart a more effective, connected path to revenue by providing vital data, insights, and sales go-to-market planning tools.N/A
    Pricing
    HubSpot Data HubVaricent
    Editions & Modules
    Starter
    $15
    per month per seat
    Professional
    $800
    per month Includes 1 Core Seat (Additional Core Seats start at $50 /mo)
    Enterprise
    $2000
    per month Includes 1 Core Seat (Additional Core Seats start at $75 /mo)
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot Data HubVaricent
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.—
    More Pricing Information
    Community Pulse
    HubSpot Data HubVaricent
    Considered Both Products
    HubSpot
    No answer on this topic
    Varicent
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    92%
    Would buy again
    35 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    95%
    Happy with the feature set
    36 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    77%
    Lived up to sales and marketing promises
    20 Answers
    Implementation went as expected
    67%
    Implementation went as expected
    4 Answers
    81%
    Implementation went as expected
    25 Answers
    Features
    HubSpot Data HubVaricent
    Sales ICM
    Comparison of Sales ICM features of HubSpot Data Hub and Varicent
    Feature
    HubSpot Data Hub
    -
    Ratings
    Varicent
    6.7
    55 Ratings
    16% below category average
    Sales compensation plan creation00 Ratings7.148 Ratings
    Complex sales crediting00 Ratings7.548 Ratings
    Sales compensation process automation00 Ratings7.452 Ratings
    Incentive auditing/regulation compliance00 Ratings6.546 Ratings
    Sales compensation dashboards & forecasting00 Ratings6.447 Ratings
    Incentive modeling00 Ratings6.243 Ratings
    Agile incentive strategy00 Ratings6.538 Ratings
    ICM mobile visibility00 Ratings6.232 Ratings
    Best Alternatives
    HubSpot Data HubVaricent
    Small Businesses
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    No answers on this topic
    Medium-sized Companies
    Clari (legacy product)
    Score8.2 out of 10
    Everstage
    Score9.1 out of 10
    Enterprises
    Clari (legacy product)
    Score8.2 out of 10
    CaptivateIQ
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Data HubVaricent
    Likelihood to Recommend
    9.5
    (26 ratings)
    7.3
    (67 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    4.8
    (15 ratings)
    Usability
    10.0
    (3 ratings)
    7.0
    (59 ratings)
    Availability
    -
    (0 ratings)
    5.2
    (3 ratings)
    Performance
    -
    (0 ratings)
    5.8
    (3 ratings)
    Support Rating
    8.2
    (7 ratings)
    6.8
    (6 ratings)
    In-Person Training
    -
    (0 ratings)
    7.7
    (2 ratings)
    Online Training
    -
    (0 ratings)
    7.7
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.8
    (6 ratings)
    Configurability
    -
    (0 ratings)
    5.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    4.3
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    6.8
    (58 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.9
    (3 ratings)
    User Testimonials
    HubSpot Data HubVaricent
    Likelihood to Recommend
    HubSpot
    In cases of brands that have been in the market for a long time but do not see any impact from new clients or consumers, HubSpot is ideal since it allows to keep the brand fresh in the mind of the audience. HubSpot additionally provides insight into what we're doing and allowed us to align the sales team with company goals. It also ensures that you receive updates from your computer. We can handle all programming requests that come into our team. One thing that HubSpot can improve on is not having a good centralized dashboard that allows for a full view of ALL data coming in. You can go to each piece, but not having them all attached to the board adds a bit of a challenge. It's not very complex to handle, but it would be easier to use if it had that feature.
    Incentivized
    Read full review
    Varicent
    For the use cases we have at the bank, ICM is a perfect solution. For any bank or institution that has similar requirements, ICM would be a perfect solution. But I also think for any use case that has any sort of incentives based on Sales done, this would work amazing, as both Calculations and reports are handled by ICM very well; it's an all-in-one solution, I feel like.
    Incentivized
    Read full review
    Pros
    HubSpot
    • Easy to figure out. Once you login, it's incredibly easy to figure out what to do, thanks to their simple UIX.
    • Easy integrations with many partners. PieSync offers easy integrations with many partners. Integrating is as easy as clicking, filling in your login information and clicking again!
    • Allowing multiple integrations. I'm glad PieSync allows multiple integrations so you aren't limited with how you integrate your different systems with contact information. Very helpful!
    Incentivized
    Read full review
    Varicent
    • Flexibility - Varicent is not template based. You can implement the model specifically for your organisation.
    • Scalability - Since it is not stick to templates you are able to expand the model for other domains as well.
    • Reporting - Several ways of reporting are possible and each has their own benefit/purpose.
    • Strong/Powerfull Calculation Engine delivering fast results/speed to insight
    • User Interface is minimized to what you need and is not showing off all the functions it can "also" do
    • Strong audittrail
    • Appears to be almost unlimited in what you are able to create
    Read full review
    Cons
    HubSpot
    • The biggest issue we have had with PieSync is the lack of detail within syncing. Sometimes when there is an issue with a Sync it is hard to determine what went wrong. Even though most of the time it's user error, it's hard to diagnose issues with the current PieSync set-up.
    • The pricing of PieSync is a little odd and I think should be based on something other than number of contacts you're syncing.
    Incentivized
    Read full review
    Varicent
    • As [the] model gets more and more transactional data, the calculation time increases. This should/can be handled internally with better model optimization.
    • Migrating from one env to other sometimes is challenging. There can be better 'Alerts' or 'Explanation' provided to handle it or at least to give a hint of the error.
    • For managers viewing their rep's report, the access part can be made easier. It should be linked to Payee hierarchy and access can be done automatically.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    The tool is very "set it and forget it" and reliable!
    Incentivized
    Read full review
    Varicent
    Customer support from IBM is impeccable. They are quick to respond and they don't nickel and dime you for every request you make. Their goal is to ensure your success and as a user, I really feel like they listen to my concerns. That's not to say there are no problems. All software has its issues, but I don't feel like those issues fall on deaf ears.
    Read full review
    Usability
    HubSpot
    I used it with a couple of systems that I was not expecting to be smooth sailing and it just worked without any issues.
    Incentivized
    Read full review
    Varicent
    Any calculations can be implemented as there are hardly any limitations on complexity. However, online real-time usability is lacking - a simple user enters, and the system calculates work in a way that it is in the browser and hence still needs overnight to be properly reflected in the batch calculations and backend tables.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    No answers on this topic
    Varicent
    Never went down in last 3 years that I worked with it (every hour of the day basically). That is a 10 in my book.
    Read full review
    Performance
    HubSpot
    No answers on this topic
    Varicent
    All is fast, but with API's it is sometimes slower due to the application we are pulling data from. Reports are loaded directly or within seconds and our reports are very detailed with many columns and rows.
    Read full review
    Support Rating
    HubSpot
    Every time that I've had a question, PieSync has been very responsive. It is a reliable company with a great team that is devoted to helping their customers. I've been their customer for 2 years and I've never looked back. Support is an important reason why PieSync is my go-to app for this job.
    Incentivized
    Read full review
    Varicent
    Giving a 10 would suggest there is no room for improvement. I don't feel like their support is perfect. However, I have never met another team that was more dedicated to making sure we get what we want and need.
    Read full review
    In-Person Training
    HubSpot
    No answers on this topic
    Varicent
    The training was good in general with a nice trainer as well. But, the training could be better if it is more focussed on our process/data etc.
    Read full review
    Online Training
    HubSpot
    No answers on this topic
    Varicent
    There is a learning portal with many videos about navigation, creating reports and managing your model.
    Read full review
    Implementation Rating
    HubSpot
    No answers on this topic
    Varicent
    Test test test. Make sure that the product is calculating everyone 100% correctly. DO NOT accept a 70% pass rate as some companies would like to have you believe is acceptable. This means conducting thorough testing by providing 100% of all expected results, but it will be worth it when you know that the compensation plans are working entirely as expected.
    Read full review
    Alternatives Considered
    HubSpot
    PieSync is much less confusing, and from what I remember, cheaper. But if you need a more robust solution to get more data from system to system, you will need to find something other than PieSync. Zapier can be confusing and complicated to setup. And as you get more and more into the weeds with Zapier, you start realizing that you need to upgrade from plan to plan as you add these more complicated steps.
    Incentivized
    Read full review
    Varicent
    In 2015, we used a scorecard containing 80 attributes in our review of Oracle, Callidus, and Xactly & Varicent. Oracle did not have true self serve capabilities- programming was heavily required, not intuitive, out of the box functionality was limited. Callidus & Xactly could not provide us a demo using our data, statements could not be sent out in bulk form, difficulty in importing/exporting to CRM. Varicent excelled in most areas and was the clear winner.
    Read full review
    Scalability
    HubSpot
    No answers on this topic
    Varicent
    It is very scalable and adaptable to changing complexities of calculations and business rules under a variety of different scenarios. It does not get full points because in large data loads the time needed to calculate and import the data increases exponentially and may cause issues related to timing potentially.
    Incentivized
    Read full review
    Return on Investment
    HubSpot
    • PieSync saves our team countless hours of repetitive data input by syncing the data automatically.
    • PieSync has allowed us to use additional specialized marketing software and still be able to keep our contact data synced to our CRM.
    • ROI is positive as the cost has far outweighed the time savings of inputting data and reducing mistakes with client data.
    Incentivized
    Read full review
    Varicent
    • Compliance - with a central system used for calculation incentive payments and commissions, we are able to provide reports and data showing every detail of how payments are calculated and why they are justified. We can also identify anomalies and outliers.
    • Integration with our payroll system is seamless. Except for regular pay, nothing goes to payroll without going through ICM. The process for paying incentives/bonuses/commissions is now very structured and efficient.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Data Hub Screenshots

    Screenshot of the currently available connections.Screenshot of PieSync dashboard viewScreenshot of the interface to configure a sync between 2 apps (or more)

    Varicent Screenshots

    Screenshot of Varicent providing clarity and transparency to sellers, helping them to find answers faster and have confidence in compensation plans.Screenshot of Tools for sellers that help them align strategic initiatives, and that help them understand which deals will help them win.Screenshot of Varicent ICM model compensation plans that display the financial impact of changes. Its ability to more accurately forecast commission payouts with “what-if” assumptions, users can budget more effectively for sales compensation costs, manage target total compensation for sales representatives and assess plan effectiveness.Screenshot of Shareable information sent to the right people to drive the right results.