Hull CDP (discontinued) vs. Trumpia

Trumpia

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hull CDP (discontinued)	Score 4.7 out of 10	Small Businesses (1-50 employees)	Hull CDP was a real-time rule and action engine that provided SaaS and Ecommerce businesses with more control over their customer data. Hull was acquired by MessageBird in April, 2021, and is no longer available.	N/A
Trumpia	Score 8.2 out of 10	N/A	Trumpia's automated texting software goes beyond contact collection and mass texting. It offers the possibility of creating personalized interactions with contacts. Trumpia can be used to create custom-tailored workflows and automation. The texting software offers a sophisticated set of	$94 per month

Pricing

Hull CDP (discontinued)

Trumpia

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Hull CDP (discontinued)	Trumpia
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Entry-level Setup Fee

No setup fee

Additional Details

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Core Plans and Advanced Plans have different monthly and yearly pricing options depending on the number of text messages that will be sent. All Advanced Plans include Workbench; an automated text message workflow builder with drag-and-drop functionality. Add-ons like additional users, dedicated short codes, dedicated account manager or campaign consulting are also available.

More Pricing Information

Community Pulse
	Hull CDP (discontinued)	Trumpia

Best Alternatives
	Hull CDP (discontinued)	Trumpia
Small Businesses	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	LocaliQ Score 8.8 out of 10
Medium-sized Companies	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	LocaliQ Score 8.8 out of 10
Enterprises	Bloomreach - The Agentic Platform for Personalization Score 8.9 out of 10	Airship Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Hull CDP (discontinued)	Trumpia
Likelihood to Recommend	4.5 (3 ratings)	8.2 (4 ratings)
Likelihood to Renew	- (0 ratings)	10.0 (1 ratings)

User Testimonials
	Hull CDP (discontinued)	Trumpia
Likelihood to Recommend	Discontinued Products Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle. Incentivized Verified User Anonymous Read full review	Trumpia Trumpia is very good for a small to mid-size company that sends out texts 1 to 2 times a month. If you are large organization, have a lot of email records and/or send out texts very frequently throughout the month Trumpia may not be the most cost effective option. In that case it might be better to explore whether or not your CRM has text message functionality and see how that compares to Trumpia Incentivized Megan Sullivan Marketing Director Read full review
Pros	Discontinued Products Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold. Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us. Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love. Incentivized Ted Bennett User Engagement Read full review	Trumpia Account Management Customer Service Automated Text Campaigns Verified User Anonymous Read full review
Cons	Discontinued Products Needs a deduplication engine Needs to be able to perform bulk and automated data cleansing (unified data is messy) Needs to integrate with more tools Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics Incentivized Tim Berman Founder and Growth Evangelist Read full review	Trumpia They could do a better job of bridging the gap between their platform and client's CRMs to ensure that information is shared in both places. Incentivized Andrew Bochantin Outsourced IT Consultant Read full review
Likelihood to Renew	Discontinued Products No answers on this topic	Trumpia It is easy to use and I am now familiar with the platform Incentivized Andrew Bochantin Outsourced IT Consultant Read full review
Alternatives Considered	Discontinued Products We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us Incentivized Verified User Anonymous Read full review	Trumpia We have only used Trumpia since we began sending out promotional text messages back in 2016. We have been very happy with Trumpia therefore we have not had to explore any other providers. The only other option that we may explore in the future is sending out promotional texts messages directly through our CRM and see how that works Incentivized Megan Sullivan Marketing Director Read full review
Return on Investment	Discontinued Products Positive: No longer asking engineering for customer activity data Positive: Allowing additional data integrations for where our customer activity data can be seen Incentivized Ted Bennett User Engagement Read full review	Trumpia Trumpia has helped us improve our efficiency. Incentivized Verified User Anonymous Read full review
ScreenShots		Trumpia Screenshots