Hull CDP (discontinued) vs. Trumpia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hull CDP (discontinued)
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP was a real-time rule and action engine that provided SaaS and Ecommerce businesses with more control over their customer data. Hull was acquired by MessageBird in April, 2021, and is no longer available.N/A
Trumpia
Score 8.2 out of 10
N/A
Trumpia's automated texting software goes beyond contact collection and mass texting. It offers the possibility of creating personalized interactions with contacts. Trumpia can be used to create custom-tailored workflows and automation. The texting software offers a sophisticated set of
$94
per month
Pricing
Hull CDP (discontinued)Trumpia
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Hull CDP (discontinued)Trumpia
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCore Plans and Advanced Plans have different monthly and yearly pricing options depending on the number of text messages that will be sent. All Advanced Plans include Workbench; an automated text message workflow builder with drag-and-drop functionality. Add-ons like additional users, dedicated short codes, dedicated account manager or campaign consulting are also available.
More Pricing Information
Community Pulse
Hull CDP (discontinued)Trumpia
Best Alternatives
Hull CDP (discontinued)Trumpia
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Airship
Airship
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Hull CDP (discontinued)Trumpia
Likelihood to Recommend
4.5
(3 ratings)
8.2
(4 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Hull CDP (discontinued)Trumpia
Likelihood to Recommend
Discontinued Products
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
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Trumpia
Trumpia is very good for a small to mid-size company that sends out texts 1 to 2 times a month. If you are large organization, have a lot of email records and/or send out texts very frequently throughout the month Trumpia may not be the most cost effective option. In that case it might be better to explore whether or not your CRM has text message functionality and see how that compares to Trumpia
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Pros
Discontinued Products
  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
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Trumpia
  • Account Management
  • Customer Service
  • Automated Text Campaigns
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Cons
Discontinued Products
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
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Trumpia
  • They could do a better job of bridging the gap between their platform and client's CRMs to ensure that information is shared in both places.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Trumpia
It is easy to use and I am now familiar with the platform
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Alternatives Considered
Discontinued Products
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
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Trumpia
We have only used Trumpia since we began sending out promotional text messages back in 2016. We have been very happy with Trumpia therefore we have not had to explore any other providers. The only other option that we may explore in the future is sending out promotional texts messages directly through our CRM and see how that works
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Return on Investment
Discontinued Products
  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
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Trumpia
  • Trumpia has helped us improve our efficiency.
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ScreenShots

Trumpia Screenshots

Screenshot of Trumpia is an omni-channel platform: it can be used to send both text messages and emails.Screenshot of Trumpia features an AI message generator for texts and emails.Screenshot of The email editor features drag-and-drop elements to create customized marketing emails.Screenshot of More than 20 email templates availableScreenshot of Automated text message workflows templates - general templates and especial workflows for different industries.Screenshot of Example of an automated text message workflow with drag-and-drop-functionality.