IBM InfoSphere Information Server vs. Nielsen Marketing Cloud

Information Server is extremely useful to replace manual developments that require a lot of coding effort. It significantly increases the productivity of the initial development and the future maintenance of the processes since it has a visual development environment with self-documentation.

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Incentivized

• IIS best for ETL ,not ELT , and many and diffrent source systems.
• It also can process big data , unstuctured data
• It is not only DWH , you can use infosphere for analys and see the bigger architecture of your OLTP systems

Incentivized

• I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
• It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
• When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
• Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

Incentivized

• I would be nice to have a new web development environment for DataStage.
• Connectivity Packs such as Pack for SAP Application are a little pricey.
• It is confusing for new developers the possibility of developing jobs using different execution engines such as Parallel or Server.

Incentivized

• More segments need to be created as often as possible
• Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

Incentivized

• Scale of implementation
• IBM techsupport

Incentivized

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Incentivized

I am rating this as neutral due to having minimal interaction with them

Incentivized

DataStage is more robust and stable than ODI The ability to perform complex transformations or implement business rules is much more developed in DS

Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.

Incentivized

• Productivity of the development of integration processes.
• Better documentation and governance.
• Reduce training costs of various technologies.

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized