Iconosquare vs. Planable

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

Incentivized

It needs the ability to save hashtags. Some of the other tools offer this, so I emailed Planable and asked them to consider adding it.

• Provides in-depth analytics on engagement.
• Provides in-depth analytics on consistencies among your follower base.
• Provides insight into ways to grow your followership and refine your content.

Incentivized

• Plan posts on multiple platforms at once
• Approval workflow

• Manipulating data can be difficult.
• Paid and organic posts couldn't be separated.
• Tracking story posts you wanted to group is messy.

Incentivized

• Add hashtags in the tool so you can save them for future use

It does what you need, but could have a bit more features for the price. $30 a month just to post things on Facebook or Instagram is a bit steep, given that that's all you can do.

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

Incentivized

Emailed them a month ago to add hashtags, but they didn't add the functionality yet. Given that the product has stayed exactly the same since, I'm guessing the developers don't want to add this feature so I give the support a rating of 1.

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform

Incentivized

Cheaper, however, Kontentino does have the ability to save hashtags.

• It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
• The graphs are easy for us to send to clients as they are not very complex or complicated to read
• There have been no issues or errors with retrieving data with a quick turnaround.

Incentivized

• Ability to post on any social media platform with 1 click. It adjusts the layout for you, pictures, adding action buttons, etc.