Iconosquare vs. Union Metrics (discontinued)

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

Incentivized

It's well suited for monitoring brand mentions and estimating the impact of unfortunate situations on Twitter.

Incentivized

• Provides in-depth analytics on engagement.
• Provides in-depth analytics on consistencies among your follower base.
• Provides insight into ways to grow your followership and refine your content.

Incentivized

• Quickly build a snapshot report based on keywords or hashtags.
• Ability to consistently monitor brand mentions over time.
• Various output options available including PDF or XLS files.

Incentivized

• Manipulating data can be difficult.
• Paid and organic posts couldn't be separated.
• Tracking story posts you wanted to group is messy.

Incentivized

• Monitoring mentions beyond Twitter.
• Many issues are due to APIs, but in some cases there are restrictions on the number of terms you can track.
• Ability to set standard/saved terms (e.g. brand name) when building new trackers to save time.

Incentivized

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

Incentivized

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform

Incentivized

Tweetreach is very affordable and quite flexible for what you pay for. We use it regularly as it is able to capture data not available in some of the most expensive tools we have access to.

Incentivized

• It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
• The graphs are easy for us to send to clients as they are not very complex or complicated to read
• There have been no issues or errors with retrieving data with a quick turnaround.

Incentivized

• Ability to provide quick reports to senior executives in an easy to read format.
• Great way to track who is talking about your brand and their overall influence on Twitter.
• Very affordable product, and useful for any size business.

Incentivized