TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact Pro Select

    Score6.4 out of 10
    N/AiContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision

    $300

    per month

    Piano Amplifier

    Score8 out of 10
    N/AA solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A
    Pricing
    iContact Pro SelectPiano Amplifier
    Editions & Modules
    Basic
    $300
    per month
    Plus
    $600
    per month
    Pro
    $1,000
    per month
    Enterprise
    $2,500
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContact Pro SelectPiano Amplifier
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    iContact Pro SelectPiano Amplifier
    Listening/monitoring
    Comparison of Listening/monitoring features of iContact Pro Select and Piano Amplifier
    Feature
    iContact Pro Select
    -
    Ratings
    Piano Amplifier
    5.0
    2 Ratings
    42% below category average
    Boolean keyword searches00 Ratings5.12 Ratings
    Filtering out noise/spam00 Ratings4.62 Ratings
    Sentiment analysis00 Ratings5.12 Ratings
    Broad channel coverage00 Ratings5.12 Ratings
    Publishing
    Comparison of Publishing features of iContact Pro Select and Piano Amplifier
    Feature
    iContact Pro Select
    -
    Ratings
    Piano Amplifier
    5.1
    3 Ratings
    46% below category average
    Content planning and scheduling00 Ratings5.13 Ratings
    Audience targeting00 Ratings5.13 Ratings
    Content optimization00 Ratings5.13 Ratings
    Workflow management00 Ratings5.13 Ratings
    Engagement
    Comparison of Engagement features of iContact Pro Select and Piano Amplifier
    Feature
    iContact Pro Select
    -
    Ratings
    Piano Amplifier
    5.0
    3 Ratings
    48% below category average
    Automated routing and prioritization00 Ratings5.12 Ratings
    Customer interaction histories00 Ratings4.62 Ratings
    Bulk actions00 Ratings5.13 Ratings
    Marketing
    Comparison of Marketing features of iContact Pro Select and Piano Amplifier
    Feature
    iContact Pro Select
    -
    Ratings
    Piano Amplifier
    5.1
    3 Ratings
    41% below category average
    Lead generation00 Ratings5.13 Ratings
    Content marketing00 Ratings5.13 Ratings
    Paid media management00 Ratings5.13 Ratings
    Campaigns and promotions00 Ratings5.13 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of iContact Pro Select and Piano Amplifier
    Feature
    iContact Pro Select
    -
    Ratings
    Piano Amplifier
    5.7
    3 Ratings
    37% below category average
    Twitter00 Ratings5.13 Ratings
    Facebook00 Ratings5.13 Ratings
    LinkedIn00 Ratings5.13 Ratings
    Google+00 Ratings9.01 Ratings
    Instagram00 Ratings5.13 Ratings
    Pinterest00 Ratings5.12 Ratings
    YouTube00 Ratings5.12 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of iContact Pro Select and Piano Amplifier
    Feature
    iContact Pro Select
    -
    Ratings
    Piano Amplifier
    5.1
    3 Ratings
    41% below category average
    Campaign success analytics00 Ratings5.13 Ratings
    Real-time tracking00 Ratings5.13 Ratings
    Competitor analysis00 Ratings5.12 Ratings
    Account management
    Comparison of Account management features of iContact Pro Select and Piano Amplifier
    Feature
    iContact Pro Select
    -
    Ratings
    Piano Amplifier
    7.1
    3 Ratings
    11% below category average
    Role-based user permissions & privileges00 Ratings7.13 Ratings
    Mobile access00 Ratings7.13 Ratings
    Best Alternatives
    iContact Pro SelectPiano Amplifier
    Small Businesses
    Vbout
    Score9.9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContact Pro SelectPiano Amplifier
    Likelihood to Recommend
    6.8
    (3 ratings)
    5.6
    (5 ratings)
    Likelihood to Renew
    6.1
    (3 ratings)
    9.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    5.1
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    5.6
    (2 ratings)
    User Testimonials
    iContact Pro SelectPiano Amplifier
    Likelihood to Recommend
    iContact
    If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
    Read full review
    Piano Software
    SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
    Read full review
    Pros
    iContact
    • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
    • Campaign Management - Landing Page and Web Form Templates
    • Email Marketing -Delivery Tracking and Spam Analysis
    Incentivized
    Read full review
    Piano Software
    • Posts without human input.
    • Monitors algorithms.
    • Easy to use interface.
    Incentivized
    Read full review
    Cons
    iContact
    • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
    Incentivized
    Read full review
    Piano Software
    • I'd like to open up windows for more than one account/platform at time.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
    Read full review
    Piano Software
    • Clarity of communication
    • Quality of product
    • Its sheer utility
    • How we now rely on it greatly
    • Reasonable price point
    Incentivized
    Read full review
    Usability
    iContact
    No answers on this topic
    Piano Software
    I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
    Read full review
    Support Rating
    iContact
    No answers on this topic
    Piano Software
    They don’t seem to understand the issues when we explain them.
    Incentivized
    Read full review
    Alternatives Considered
    iContact
    I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
    Incentivized
    Read full review
    Piano Software
    We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
    Incentivized
    Read full review
    Return on Investment
    iContact
    • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
    • Increased customer engagement through social media listening.
    • Scheduled emails increased email open and click-through rates by 120%!
    Incentivized
    Read full review
    Piano Software
    • Increased engagement
    • ROI
    • Efficiency
    • Transparency/data/insight
    Incentivized
    Read full review
    ScreenShots