IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical
users and less complex, generally two-step connectors and API’s.
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Integrately
Score 8.6 out of 10
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Integrately helps automate manual tasks, and is built for business professionals and owners who wish to automate their processes, by the Indian company of the same name. The user can select apps and choose from over 250K+ ready to use 1-Click integrations, with integrations for apps like Salesforce, Google, Hubspot, and Facebook that move data automatically.
Because of the multitude of options with IFTTT, it is hard to describe the best use scenarios, but I will share how I use the platform at this time. I use IFTTT to check Craigslist for certain IT equipment postings and email me if that occurs, turning items on and off with geo-fencing and WiFi network presence, and linking my calendar to my to-do list
Integrately boasts a long list of products that it works with, but I feel that the actual implementation is clunky hit-or-miss. In my experience, the UI to create automations is miserably terrible. It shows way too many fields and is constantly resetting collapsed steps, so there is an absolutely dreadful amount of scrolling and searching involved. The order of fields often seems extremely random, which further makes the process for me extremely painful. There seem to be relatively few products that they truly integrate with, and most rely on JSON publishing. Testing is very difficult in my experience as it would only look for the most recent JSON data. It is not possible to test the automations with historical data. The actual success rate of automations is extremely spotty and it is nearly impossible to troubleshoot given the terrible UI. Split workflows (if/then) are very, very clunky. I wasted a huge amount of time manually replicating automations for various gateways.
IFTTT manages a number of social media accounts quite well. Being able to login to one platform with access to all your accounts is great.
IFTTT is easy to set up. IFTTT has a number of crowd sourced and created formulas that you can use, or if you're looking for something specific you can create your own. This allows for an endless number of combinations and ways to engage with the program.
IFTTT doesn't require constant upkeep. Once you have things setup you can forget about it and it just works.
The website section "Activity" tends to get very crowded over time. It would benefit from some search and filter functionalities.
Some services lack ingredients. "Ingredients" are attributes passed from one service to another to enhance IFTTT's power. However, some services (like Evernote's notes, for example) currently have too few ingredients available.
It is not possible to link more than two services. It would be great, for example, to have an option to take a mail message and post in multiple social networks and blogs with the same applet.
There is no better alternative and although Integromat is new and the GUI is slick, they make you pay per push and IFTTT does not. The rest of the competition make you pay per integration or are just not as seamless in usage or have the depth of catalogue. If you use Zapier for instance, it is because they have an integration you have to use, not because Zapier does a better job.
For the most part, IFTTT is great but it does have its limitations. You may only do one thing at a time. If you want branching logic it can be cumbersome and clunky. This it where something like Microsoft Flow does better. For simplicity, nothing can beat IFTTT for how easy it is to set up and use right out of the box
I have had a few issues with apps over the years. Compared to other services, ITFFF is the best choice but no service is perfect unless you build it yourself for yourself. ITFFF needs more tutorials on how to create a custom platform, but overall I will recommend it as an easy to use, time-saving service.
I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for someone with a complex need and IFTTT is built for simple solutions for more basic apps.
I was forced to go back to using Zapier because I could not build workflows that consistently work using Integrately. Although the pricing was attractive (especially given that I purchased an LTD) it did not function well enough to meet the needs of my business and I am no longer using it.
