Item: IFTTT
Rating: 10
Author: Jared DeLong

Overall Satisfaction with IFTTT

Use Cases and Deployment Scope

The nonprofit I used to work for was very lean, so automation was key. We used IFTTT to trigger posts between Instagram, Facebook, Twitter and other socials. In addition, we would use it to kickoff certain actions internally such as email notifications, automatically creating calendar events, etc. IFTTT was a great way to integrate different apps that didn't have a direct integration.

Pros and Cons

Pros

Their UX and UI for creating recipes is brilliant. So easy to use and very well thought out.
I love that you can search for recipes other users have created and implement those if you choose to do so. It saved me so much time vs. having to figure certain recipes on my own.
Their notification and syncing options are spot on. I love how much I can customize what I want to see. Their variety of apps is also phenomenal and I love that they're adding new integrations/apps every week.

Cons

There are some apps/recipes that are very basic where I wish the integrations would go a bit deeper. I wish there was a bit more control over which fields you could sync into and more actions available to take.
Sometimes when I've created a recipe I would get an error message that it automatically turned off, but no info on why the recipe stopped running.
Their recipes are easy to implement, but sometimes it can be hard to understand what exactly a recipe will do. Perhaps having a video of a recipe in action could help better explain a recipe's actions.

Return on Investment

IFTTT saved our organization time and resources through various social media recipes for marketing.
IFTTT allowed us to accomplish tasks quicker through internal automations with Gmail and other everyday apps.
IFTTT's recipes allowed us to send automatic emails and other triggers with constituents, with developed great relationships and strengthened the brand of our customer service.

Alternatives Considered

Zapier

I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for someone with a complex need and IFTTT is built for simple solutions for more basic apps.

Other Software Used

Evernote, Todoist, Final Cut Pro X

Likelihood to Recommend

IFTTT is perfect for lean teams who need to be able to set up automations to maximize their time. If you're using a variety of apps that are siloed, IFTTT is a great way to bring these all together. You have to be ok with certain automations though. If you want to have control over what syncs and what doesn't, then IFTTT could be frustrating to use if you don't fully understand the recipes you set up.

IFTTT Feature Ratings

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