Item: IFTTT
Rating: 9
Author: Jeff Huisjen

Overall Satisfaction with IFTTT

Use Cases and Deployment Scope

As the Director of studentLife, the youth ministry at a medium sized church, we use social media to communicate regularly with our students, parents, and volunteers. Because of the number of different social media platforms, plus the differing formats for images and posts, IFTTT has been a huge help for us to post across all the platforms. Our primary use for IFTTT is to take a post from one platform and have it post the same information, in a native format, to the others.

Pros and Cons

Pros

IFTTT manages a number of social media accounts quite well. Being able to login to one platform with access to all your accounts is great.
IFTTT is easy to set up. IFTTT has a number of crowd sourced and created formulas that you can use, or if you're looking for something specific you can create your own. This allows for an endless number of combinations and ways to engage with the program.
IFTTT doesn't require constant upkeep. Once you have things setup you can forget about it and it just works.

Cons

IFTTT can occasionally cause some confusion because of the massive amounts of possible ways you can set it up. The customization and flexibility are great, but sometimes it can be a bit overwhelming.
Every once in a while IFTTT slows down and I have to manually have the formulas check before they run.
I have not, as of yet, figured out a way to incorporate more than one account of each type on the IFTTT platform.

Return on Investment

IFTTT was a free program for us and has worked wonders.
The time that it saves us when it posts across platforms is great because we only have to post one picture and caption and it goes out to all of our social media accounts.
IFTTT has definitely helped us to communicate more and in better ways.

Alternatives Considered

Hootsuite Free

IFTTT has worked better for us than Hootsuite because we utilize it spur of the moment and only have to post to one platform. Once that post is done IFTTT does the rest and we're good to go. Using the native social media apps and software has allowed us to schedule posts in a way that made us not need to utilize Hootsuite.

Other Software Used

Adobe Photoshop, Adobe Premiere Pro, Final Cut Pro X, Skype, Slack, Dropbox, Google Drive

Likelihood to Recommend

IFTTT is well suited as a social media management tool, which is really all we use it for. I have a number of administrators logged in across all the platforms and it posts our content natively to each social media platform. I do know that it can be used to manage calendars, automate e-mail responses, and other things. We just haven't utilized those features because we don't have the need.

IFTTT Feature Ratings

Comments

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IFTTT manages social media so well it deserves a raise!