TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Impact

    Score8.7 out of 10
    N/AImpact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.N/A

    TapClicks

    Score8 out of 10
    N/ATapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…N/A
    Pricing
    ImpactTapClicks
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ImpactTapClicks
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
    More Pricing Information
    Community Pulse
    ImpactTapClicks
    Considered Both Products
    Impact
    No answer on this topic
    TapClicks
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    82%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    19 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    77%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    79%
    Implementation went as expected
    11 Answers
    No answers on this topic
    Features
    ImpactTapClicks
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Impact and TapClicks
    Feature
    Impact
    7.0
    2 Ratings
    6% above category average
    TapClicks
    -
    Ratings
    Dashboards7.02 Ratings00 Ratings
    Standard reports7.02 Ratings00 Ratings
    Custom reports7.02 Ratings00 Ratings
    Partner performance analytics7.02 Ratings00 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Impact and TapClicks
    Feature
    Impact
    6.6
    2 Ratings
    3% above category average
    TapClicks
    -
    Ratings
    Content management6.02 Ratings00 Ratings
    Content sharing7.02 Ratings00 Ratings
    Partner collaboration tools7.02 Ratings00 Ratings
    Partner Lifecycle Management
    Comparison of Partner Lifecycle Management features of Impact and TapClicks
    Feature
    Impact
    6.4
    2 Ratings
    9% below category average
    TapClicks
    -
    Ratings
    Lead distribution6.01 Ratings00 Ratings
    Co-op advertising6.01 Ratings00 Ratings
    Partner discovery and onboarding7.02 Ratings00 Ratings
    Referral tracking6.01 Ratings00 Ratings
    Journey builder7.02 Ratings00 Ratings
    Best Alternatives
    ImpactTapClicks
    Small Businesses
    No answers on this topic
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Supermetrics
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ImpactTapClicks
    Likelihood to Recommend
    6.9
    (21 ratings)
    9.0
    (27 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    7.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    1.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    ImpactTapClicks
    Likelihood to Recommend
    Impact
    Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
    Incentivized
    Read full review
    TapClicks
    For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
    Incentivized
    Read full review
    Pros
    Impact
    • There are no hidden charges and tracking is instant and automated.
    • As an affiliate, Finding relevant offers and managing the programs is quite easy.
    • It has a great user interface which is quite easy to use and manage.
    • There is nearly zero downtime, which makes it much more efficient and reliable.
    Incentivized
    Read full review
    TapClicks
    • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
    • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
    • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
    Incentivized
    Read full review
    Cons
    Impact
    • User interface could be improved a little, as it is a quite difficult task to find the content or links
    • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
    • New affiliates might find the onboarding process a little difficult
    Incentivized
    Read full review
    TapClicks
    • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
    • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
    • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
    Incentivized
    Read full review
    Likelihood to Renew
    Impact
    No answers on this topic
    TapClicks
    TapClicks is a must have for our agency clients
    Incentivized
    Read full review
    Usability
    Impact
    Impact has had a major impact on our business. It is pretty easy to use if you don't have multiple accounts with them, so be sure you keep things streamlined. Otherwise, it can be confusing if you have to bounce between different accounts you've applied to. While they are managed under a single login, they can be difficult to distinguish between when trying to see how successful your campaigns are.
    Incentivized
    Read full review
    TapClicks
    TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
    Incentivized
    Read full review
    Support Rating
    Impact
    We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
    Read full review
    TapClicks
    Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
    Incentivized
    Read full review
    Alternatives Considered
    Impact
    First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use
    Incentivized
    Read full review
    TapClicks
    The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
    Incentivized
    Read full review
    Return on Investment
    Impact
    • By using Impact we were able to increase the number of advertisers on our platform.
    • Delayed payments on the part of advertisers or Impact creates so many execution issues.
    • Multi regional campaigns helped us to increase our presens in the market.
    Read full review
    TapClicks
    • Greater efficiencies in providing reports to our clients
    • Great reporting features to sell when we're trying to close new business as an agency
    • Ability to resell and add margin to our investment
    • Automated reporting for our clients which saves our team time
    Incentivized
    Read full review
    ScreenShots

    Impact Screenshots

    Screenshot of Impact.com

    TapClicks Screenshots

    Screenshot of Connect to over 100 servicesScreenshot of Easy set upScreenshot of Custom color themes and easy configurabilityScreenshot of Send automatic email reports in any formatScreenshot of Add a custom logo or customer brandingScreenshot of Margin/Markup capabilities