TrustRadius: an HG Insights company

ImportYeti vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ImportYeti

    Score9.7 out of 10
    N/AImportYeti helps users find the right supplier by using customs data to quantify and qualify who the best suppliers are for each product, analyze competitors, find leads and do market research. The site collects the information from the U.S. customs sea shipment records and organizes it in charts, maps, and sections. ImportYeti boasts 500k monthly active users and focuses on continuous improvement through customer feedback.

    $0

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score8.1 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    ImportYetiSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    No answers on this topic
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    ImportYetiSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ImportYetiSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    ImportYeti
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    22 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    21 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    22 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    21 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    18 Answers
    No answers on this topic
    Features
    ImportYetiSalesforce Marketing Cloud Social Studio (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of ImportYeti and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    ImportYeti
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    14% above category average
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of ImportYeti and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    ImportYeti
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Content optimization00 Ratings8.09 Ratings
    Workflow management00 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of ImportYeti and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    ImportYeti
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of ImportYeti and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    ImportYeti
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    9% above category average
    Lead generation00 Ratings9.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of ImportYeti and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    ImportYeti
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    0% below category average
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of ImportYeti and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    ImportYeti
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of ImportYeti and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    ImportYeti
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Mobile access00 Ratings9.010 Ratings
    Best Alternatives
    ImportYetiSalesforce Marketing Cloud Social Studio (discontinued)
    Small Businesses
    No answers on this topic
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Sprinklr Social
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ImportYetiSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    9.7
    (24 ratings)
    10.0
    (52 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.8
    (38 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (10 ratings)
    Availability
    1.0
    (1 ratings)
    9.6
    (5 ratings)
    Performance
    1.0
    (1 ratings)
    8.4
    (5 ratings)
    Support Rating
    1.0
    (1 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (6 ratings)
    Product Scalability
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ImportYetiSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    ImportYeti
    This tool proves invaluable in grasping the landscape of market participants and their interactions. It enables us to conduct comprehensive market research, equipping us with the knowledge we need to make informed decisions. While it excels in providing insights into the volume flow within the market, it may fall short when it comes to pricing or the value of trades. Nonetheless, its ability to decipher market players and dynamics remains a strong asset for our business. We can rely on this tool to navigate the market terrain and gain a competitive edge.
    Read full review
    Discontinued Products
    If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
    Incentivized
    Read full review
    Pros
    ImportYeti
    • Great data on Suppliers and Manufacturers
    • Easy connect to all the platforms manufacturer is on for product portfolio
    • PowerQuery tool lets you export for further analysis
    Read full review
    Discontinued Products
    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Incentivized
    Read full review
    Cons
    ImportYeti
    • Wish the ability to download I information was available
    • Wish their was an availability to search by category (ie copper cookware; cutlery etc
    • Being able to more easily see who else a supplier manufactures work with as helps you understand quality being produced
    Read full review
    Discontinued Products
    • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
    • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
    Incentivized
    Read full review
    Likelihood to Renew
    ImportYeti
    No answers on this topic
    Discontinued Products
    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review
    Usability
    ImportYeti
    No answers on this topic
    Discontinued Products
    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review
    Reliability and Availability
    ImportYeti
    No answers on this topic
    Discontinued Products
    The platform is rarely down
    Read full review
    Performance
    ImportYeti
    No answers on this topic
    Discontinued Products
    No issues with performance.
    Read full review
    Support Rating
    ImportYeti
    After posting this (previously positive) review, all communication stopped from ImportYeti's side. Updating the review to reflect this.
    Read full review
    Discontinued Products
    As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
    Read full review
    Online Training
    ImportYeti
    No answers on this topic
    Discontinued Products
    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review
    Implementation Rating
    ImportYeti
    No answers on this topic
    Discontinued Products
    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review
    Alternatives Considered
    ImportYeti
    ImportYeti is aimed for simplicity and cost effective solution. Many of its competitors provide a wide range of solutions, with a much greater price point. If you need a complete range of solutions, you may consider other options. ImportYeti is great in its scope, for querying the information regarding US imports. Is structured and really easy to use.
    Read full review
    Discontinued Products
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
    Read full review
    Return on Investment
    ImportYeti
    • Cut competitor supplier analysis time down to a fraction
    Read full review
    Discontinued Products
    • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
    • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
    • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
    Incentivized
    Read full review
    ScreenShots

    ImportYeti Screenshots

    Screenshot of Search tool for companies, suppliers, products or H.S.codes.Screenshot of Search filters, based on most recent shipment, total shipments, suppliers or companies, industry and location.Screenshot of A product keyword search, which can be done in the Product Finder, used to quickly scan which companies are importing a product from which suppliers.Screenshot of Visualization of each company's total sea shipments over time.Screenshot of Product breakdown by H.S.code.Screenshot of Visualization of a company's relationships with other companies and suppliers.