Great for Twitter monitoring.
February 12, 2013

Great for Twitter monitoring.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Radian6 (legacy)

Overall Satisfaction with Radian6

  • We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social.
  • Social Brand Analytics, Social monitoring & Competitive Analysis
  • FB analytics due to account privacy settings
  • Sentiment analysis
  • Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook.
  • Helps develop Social insights through SBA performance, Sentiment and Competitive analysis
  • The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.
Overall Radian 6 is useful. The cons are FB mention data due to user privacy settings and the lack of solid Sentiment analysis

Using Radian6

5 - Any staffer from Intern to VP
  • For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.
We are an agency and make product recommendations to clients on tools depending on what they are trying to achieve. In general, Radian6 is relatively inexpensive and provides great Twitter metrics. There are better platforms for various other tasks i.e. more accurate sentiment measurement, real time monitoring (less lag time), etc.

Evaluating Radian6 and Competitors

I did not switch from another platform. Was the current agency platform when I joined the agency 18 months ago (Aug 2011).

Radian6 Implementation

Creating a profile for a brand is self service and is time consuming. Training new users is also time consuming and the real experience comes from hours in the cockpit.

Radian6 Training

Training gives quick training but it really comes down to hours in the cockpit

Radian6 Support

They are quick to join a GoTo meeting to walk through the process together and if the issue / question is not resolved / answered they will pass along to the technicians who will respond quickly
There are often oddities, conflicting data that requires and explaination, etc. The client support that we have experienced has been terrific.

Using Radian6

There are certain restrictions to profile creation, key words, and historical data only goes back 90 days. More $$ if you want increased historical data

Radian6 Reliability

The platform is rarely down
There is a delay which makes real-time monitoring a bit more difficult but overall it's performance is decent

Integrating Radian6

  • BuddyMedia CMS
Yes. The Buddy Media integration with Radian 6 is now called Marketing Cloud. It combines the Radian 6 listening tool with a CRM tool. This allows the user to listen, manage and respond via social using one platform.

Relationship with Salesforce

The terms are on a client / brand profile basis. Believe it is currently a $800 / profile for agency