Great for Twitter monitoring.
Anonymous | TrustRadius Reviewer
February 12, 2013

Great for Twitter monitoring.

Score 7 out of 10
Vetted Review
Review Source

Overall Satisfaction

  • We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social.
  • Social Brand Analytics, Social monitoring & Competitive Analysis
  • FB analytics due to account privacy settings
  • Sentiment analysis
  • Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook.
  • Helps develop Social insights through SBA performance, Sentiment and Competitive analysis
  • The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.
We are an agency and make product recommendations to clients on tools depending on what they are trying to achieve. In general, Radian6 is relatively inexpensive and provides great Twitter metrics. There are better platforms for various other tasks i.e. more accurate sentiment measurement, real time monitoring (less lag time), etc.
Overall Radian 6 is useful. The cons are FB mention data due to user privacy settings and the lack of solid Sentiment analysis

Product Usage

5 - Any staffer from Intern to VP
  • For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.

Evaluation and Selection

I did not switch from another platform. Was the current agency platform when I joined the agency 18 months ago (Aug 2011).


Creating a profile for a brand is self service and is time consuming. Training new users is also time consuming and the real experience comes from hours in the cockpit.


Training gives quick training but it really comes down to hours in the cockpit


Individual profiles configured for each client and the desired criteria for specific reporting.


They are quick to join a GoTo meeting to walk through the process together and if the issue / question is not resolved / answered they will pass along to the technicians who will respond quickly
Yes - There are often oddities, conflicting data that requires and explaination, etc. The client support that we have experienced has been terrific.


There are certain restrictions to profile creation, key words, and historical data only goes back 90 days. More $$ if you want increased historical data


The platform is rarely down
There is a delay which makes real-time monitoring a bit more difficult but overall it's performance is decent


  • BuddyMedia CMS
Yes. The Buddy Media integration with Radian 6 is now called Marketing Cloud. It combines the Radian 6 listening tool with a CRM tool. This allows the user to listen, manage and respond via social using one platform.

Vendor Relationship

They are great. Very easy to deal with
The terms are on a client / brand profile basis. Believe it is currently a $800 / profile for agency