Radian6 Review: "Great for Twitter monitoring."https://www.trustradius.com/social-media-monitoringRadian6Unspecified7.2791012013-02-12T20:50:58.363Z
- Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook.
- Helps develop Social insights through SBA performance, Sentiment and Competitive analysis
- The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.
We are an agency and make product recommendations to clients on tools depending on what they are trying to achieve. In general, Radian6 is relatively inexpensive and provides great Twitter metrics. There are better platforms for various other tasks i.e. more accurate sentiment measurement, real time monitoring (less lag time), etc.
- For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.
Evaluation and Selection
They are quick to join a GoTo meeting to walk through the process together and if the issue / question is not resolved / answered they will pass along to the technicians who will respond quickly