Great for Twitter monitoring.
February 12, 2013
Great for Twitter monitoring.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Radian6 (legacy)
Overall Satisfaction with Radian6
- We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social.
- Social Brand Analytics, Social monitoring & Competitive Analysis
- FB analytics due to account privacy settings
- Sentiment analysis
- Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook.
- Helps develop Social insights through SBA performance, Sentiment and Competitive analysis
- The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.
Using Radian6
5 - Any staffer from Intern to VP
- For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.
Evaluating Radian6 and Competitors
I did not switch from another platform. Was the current agency platform when I joined the agency 18 months ago (Aug 2011).
Radian6 Implementation
- Implemented in-house
Radian6 Training
- Online training
Radian6 Support
Yes
There are often oddities, conflicting data that requires and explaination, etc. The client support that we have experienced has been terrific.
Using Radian6
Radian6 Reliability
Integrating Radian6
- BuddyMedia CMS
Yes. The Buddy Media integration with Radian 6 is now called Marketing Cloud. It combines the Radian 6 listening tool with a CRM tool. This allows the user to listen, manage and respond via social using one platform.
Relationship with Salesforce
The terms are on a client / brand profile basis. Believe it is currently a $800 / profile for agency