Social Studio - Great for Radian 6 Users looking for a team platform!
Anonymous | TrustRadius Reviewer
Updated May 01, 2017

Social Studio - Great for Radian 6 Users looking for a team platform!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Social Studio

We currently use social studio in the client services department of our organization - in some cases, we are the account holder and in others we are simply users. For a payroll brand, we utilize both social studio and its counter-part, Radian 6. It allows us to do advanced social listening and modify the boolean searches to our liking - ensuring that we're only getting relevant chatter. This content pulls into streams, creating an efficient checklist and workflow for the social teams on the front line.
  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
50 - The majority of users at our company are social media moderators. They manage the columns of content pulled in through Social Studio's Engage dashboard. There are a handful of users who are account admins who manage what pulls into those columns that the moderators view and manage - again, through using Radian 6 Topic Profiles as well.
  • We are not always account owners.
We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
Social Studio is great for owned channels and social listening - its Boolean queries allow for true personalization. Social Studio does not work well for Instagram, or if you're looking to track social influencers easily. This would work well for brands who are looking to do web-wide searches of related content - such as auto brands etc. But would not work well for small owned businesses looking for content on a lower-profile basis.

Social Studio Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
3
Broad channel coverage
7
Content planning and scheduling
10
Audience targeting
4
Content optimization
5
Workflow management
10
Automated routing and prioritization
2
Customer interaction histories
9
Bulk actions
7
Lead generation
6
Content marketing
6
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
10
LinkedIn
5
Google+
Not Rated
Instagram
2
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
6
Real-time tracking
6
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
10