Expensive to scale listening. Other tools better for engagement.
April 05, 2013
Expensive to scale listening. Other tools better for engagement.
Score 2 out of 10
Vetted Review
Verified User
Software Version
Radian6 (legacy)
Overall Satisfaction with Radian6
- Localized, keyword, social media monitoring
- The product had lot of "noise" despite filters; no easy integration with social intranet and natural employee workflow; standalone system.
- We needed a tool that integrated with our social intranet (in this case Jive).
- Additionally, we wanted workflow capability that would provide a clear process for all employees to follow, and not something we would have to buy an individual license for every user. It was crucially important to collect and filter the data, and then assign it to the right people within the organization to respond.
- brand mentions and awareness tracking
Did a brief evaluation of other tools, but at the time, Radian 6 was the industry leader.
Using Radian6
5 - Marketing
Public Relations
Product Management
Customer Support
Public Relations
Product Management
Customer Support
- Social media monitoring
Evaluating Radian6 and Competitors
I switched from free tools such as Google Alerts and TweetDeck to Radian6.
Radian6 Implementation
Radian6 Training
- Online training
Radian6 Support
Using Radian6
Radian6 Reliability
Integrating Radian6
Relationship with Salesforce
# keywords, # users