Comprehensive and powerful to monitor your online reputation in the market
December 21, 2017
Comprehensive and powerful to monitor your online reputation in the market
Score 8 out of 10
Vetted Review
Verified User
Software Version
Radian6 (legacy)
Overall Satisfaction with Radian6
We use Radian6 to monitor the social media buzz of our brands in the local market. It's very important for us to keep monitoring what's been said about us in general and specifically when we run local campaigns to know the social media impact and reach of our actions. Also in critical scenarios, it helps us to spot when and where we need to act.
- Easy end-user graphical interface, create powerful dashboards in minutes.
- Can be integrated with other tools like Salesforce.
- Fast, refreshes and retrieves your queries in seconds; you can have several dashboards with your key metrics, keywords, tag cloud, etc.
- Some networks are out of the tool: i.e. only Facebook open public API but not all of it, other social networks are missing as well.
- Having 2 separate consoles: Engagement console and the Radian6 dashboard console (one is web-based and the other is via desktop app).
- The engagement console is very powerful but difficult to set up.
- Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
- Radian6 connects with other analytical tools like Webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
- If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Being the most popular and advanced social media monitoring tool, it's scalable and covers a wide range list of social media platforms allowing you to connect with other cloud-based CRM systems like Salesforce. Social Media for brand monitoring requires a dedicated high-end and specialized tool when necessary - especially for a negative crisis scenario. It might be a bit expensive compared to others, but very little compared to how your brand can be damaged for a long time if not properly monitored.
Using Radian6
4 - Social Media Managers