Salesforce Marketing Cloud Social Studio (retiring)
Score 6.5 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Pricing
Salesforce Marketing Cloud Social Studio (retiring)
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
—
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)
Considered Both Products
Salesforce Marketing Cloud Social Studio (retiring)
Chose Salesforce Marketing Cloud Social Studio (retiring)
Radian6 is one of the popular social media monitoring tools, There are many features of the Radian6 that I can vote for over other tools. The important ones are the seamless Salesforce integration, The data presentation capabilities, Multiple profiles feature, keyword cloud. …
Chose Salesforce Marketing Cloud Social Studio (retiring)
Given that Social Studio has 3 key functions, it appeals to three key audiences who may or may not be in the same team. Therefore it is a nice tool when considering uptake outside of one team within an organization. It is a simple and effective approach to fulfilling a number …
Chose Salesforce Marketing Cloud Social Studio (retiring)
Being the most popular and advanced social media monitoring tool, it's scalable and covers a wide range list of social media platforms allowing you to connect with other cloud-based CRM systems like Salesforce. Social Media for brand monitoring requires a dedicated high-end and …
Chose Salesforce Marketing Cloud Social Studio (retiring)
We chose to use Social Studio when it was still called Radian6, before the acquisition by Salesforce. The product was really realiable and full of features that, at that time, were suitable for our purposes. At the time there were practically no competitors for size and …
Chose Salesforce Marketing Cloud Social Studio (retiring)
Social Studio is most comparable to Meltwater in that they both have very basic analytics capabilities, but pull in mass amounts of data. crimson hexagon, Sprinklr and Cision all have much more advanced social media analytics capabilities, although they are potentially more …
Verified User
Account Manager
Chose Salesforce Marketing Cloud Social Studio (retiring)
We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. …
Chose Salesforce Marketing Cloud Social Studio (retiring)
I liked Radian6 better on the basis of the information that it could report on. I liked seeing the Share of Voice and NUVI had trouble pulling the competitor and industry-wide information that we needed to show our share of voice. NUVI has a nice interface, but I think Radian6 …
Chose Salesforce Marketing Cloud Social Studio (retiring)
Social studio is far superior to any other platforms I've used because everything is seamlessly integrated, the UI is amazing and the platform is user friendly. The ability to work in teams, in shared workspaces, with shared calendars, the ability to share content across …
Chose Salesforce Marketing Cloud Social Studio (retiring)
We were using HooteSuite in the beginning as it was the only scheduling tool that worked for us, but since SS has include the scheduling, it has been our only social posting tool of use.
Verified User
Strategist
Chose Salesforce Marketing Cloud Social Studio (retiring)
We evaluate up to five listening tools every year and each has their pros and cons. Radian6 satisfied our needs in reporting, insights and the representation of the data. We also liked the amount of data the tool could pull conversations from. We found this tool had the ability …
Chose Salesforce Marketing Cloud Social Studio (retiring)
Radian6 offers the most comprehensive categorization while also covering the rest of what we need reasonably well. Every other tool I've evaluated has its strength, but Radian6 just ticks off more boxes across the board.
Verified User
Analyst
Chose Salesforce Marketing Cloud Social Studio (retiring)
Radian6 has a better user interface and it is better at summarizing the entire conversation and identifying the overall trend.
Chose Salesforce Marketing Cloud Social Studio (retiring)
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. …
Verified User
Analyst
Chose Salesforce Marketing Cloud Social Studio (retiring)
Personally, Radian6 is the lesser of evils. Every social monitoring engine seems to have it's weaknesses. Constantly being in the nuts and bolts of the data, as a team we are able to dissect the tool and focus on what the tool does well. IMO, the tool has the least number of …
Verified User
Project Manager
Chose Salesforce Marketing Cloud Social Studio (retiring)
Buddy Media was more simple to use vs. Virtue, when it came to a content management standpoint. Wildfire was our go-to content platform, until Buddy Media created a facet of managing online contests themselves and we chose to switch. Dachis' offering was a bunch of dirty data, …
Salesforce Marketing Cloud Social Studio (retiring)
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
A keyword can be edited quickly to tailor the needs and the results were quick.
Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.