Improvado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.
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Oracle CRM On Demand
Score9.1 out of 10
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The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
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Pricing
Improvado
Oracle CRM On Demand
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Improvado
Oracle CRM On Demand
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Improvado
Oracle CRM On Demand
Sales Force Automation
Comparison of Sales Force Automation features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
8.9
25 Ratings
13% above category average
Customer data management / contact management
00 Ratings
8.025 Ratings
Workflow management
00 Ratings
9.024 Ratings
Territory management
00 Ratings
8.024 Ratings
Opportunity management
00 Ratings
8.025 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.022 Ratings
Contract management
00 Ratings
9.024 Ratings
Quote & order management
00 Ratings
10.023 Ratings
Interaction tracking
00 Ratings
9.024 Ratings
Channel / partner relationship management
00 Ratings
10.023 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
9.7
24 Ratings
23% above category average
Case management
00 Ratings
10.024 Ratings
Call center management
00 Ratings
10.023 Ratings
Help desk management
00 Ratings
9.024 Ratings
Marketing Automation
Comparison of Marketing Automation features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
9% above category average
Lead management
00 Ratings
8.024 Ratings
Email marketing
00 Ratings
9.022 Ratings
CRM Project Management
Comparison of CRM Project Management features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
9.0
24 Ratings
16% above category average
Task management
00 Ratings
9.023 Ratings
Billing and invoicing management
00 Ratings
9.022 Ratings
Reporting
00 Ratings
9.023 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
11% above category average
Forecasting
00 Ratings
10.024 Ratings
Pipeline visualization
00 Ratings
6.623 Ratings
Customizable reports
00 Ratings
9.024 Ratings
Customization
Comparison of Customization features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
Custom fields
00 Ratings
9.024 Ratings
Custom objects
00 Ratings
9.024 Ratings
Scripting environment
00 Ratings
5.820 Ratings
API for custom integration
00 Ratings
9.023 Ratings
Security
Comparison of Security features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
9.5
25 Ratings
12% above category average
Single sign-on capability
00 Ratings
10.022 Ratings
Role-based user permissions
00 Ratings
9.025 Ratings
Social CRM
Comparison of Social CRM features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
9.0
18 Ratings
18% above category average
Social data
00 Ratings
9.018 Ratings
Social engagement
00 Ratings
9.018 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Improvado and Oracle CRM On Demand
Feature
Improvado
-
Ratings
Oracle CRM On Demand
9.0
22 Ratings
18% above category average
Marketing automation
00 Ratings
9.022 Ratings
Compensation management
00 Ratings
9.020 Ratings
Platform
Comparison of Platform features of Improvado and Oracle CRM On Demand
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info