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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Improvado

    Score9 out of 10
    N/AImprovado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.N/A

    Oracle CRM On Demand

    Score9.1 out of 10
    N/AThe basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A
    Pricing
    ImprovadoOracle CRM On Demand
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ImprovadoOracle CRM On Demand
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ImprovadoOracle CRM On Demand
    Sales Force Automation
    Comparison of Sales Force Automation features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    8.9
    25 Ratings
    13% above category average
    Customer data management / contact management00 Ratings8.025 Ratings
    Workflow management00 Ratings9.024 Ratings
    Territory management00 Ratings8.024 Ratings
    Opportunity management00 Ratings8.025 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.022 Ratings
    Contract management00 Ratings9.024 Ratings
    Quote & order management00 Ratings10.023 Ratings
    Interaction tracking00 Ratings9.024 Ratings
    Channel / partner relationship management00 Ratings10.023 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    9.7
    24 Ratings
    23% above category average
    Case management00 Ratings10.024 Ratings
    Call center management00 Ratings10.023 Ratings
    Help desk management00 Ratings9.024 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    8.5
    24 Ratings
    9% above category average
    Lead management00 Ratings8.024 Ratings
    Email marketing00 Ratings9.022 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    9.0
    24 Ratings
    16% above category average
    Task management00 Ratings9.023 Ratings
    Billing and invoicing management00 Ratings9.022 Ratings
    Reporting00 Ratings9.023 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    8.5
    24 Ratings
    11% above category average
    Forecasting00 Ratings10.024 Ratings
    Pipeline visualization00 Ratings6.623 Ratings
    Customizable reports00 Ratings9.024 Ratings
    Customization
    Comparison of Customization features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    8.2
    24 Ratings
    7% above category average
    Custom fields00 Ratings9.024 Ratings
    Custom objects00 Ratings9.024 Ratings
    Scripting environment00 Ratings5.820 Ratings
    API for custom integration00 Ratings9.023 Ratings
    Security
    Comparison of Security features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    9.5
    25 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.022 Ratings
    Role-based user permissions00 Ratings9.025 Ratings
    Social CRM
    Comparison of Social CRM features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    9.0
    18 Ratings
    18% above category average
    Social data00 Ratings9.018 Ratings
    Social engagement00 Ratings9.018 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    9.0
    22 Ratings
    18% above category average
    Marketing automation00 Ratings9.022 Ratings
    Compensation management00 Ratings9.020 Ratings
    Platform
    Comparison of Platform features of Improvado and Oracle CRM On Demand
    Feature
    Improvado
    -
    Ratings
    Oracle CRM On Demand
    9.0
    18 Ratings
    17% above category average
    Mobile access00 Ratings9.018 Ratings
    Best Alternatives
    ImprovadoOracle CRM On Demand
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ImprovadoOracle CRM On Demand
    Likelihood to Recommend
    10.0
    (1 ratings)
    10.0
    (26 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ImprovadoOracle CRM On Demand
    Likelihood to Recommend
    Improvado
    This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
    Read full review
    Oracle
    I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
    Incentivized
    Read full review
    Pros
    Improvado
    • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
    • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
    • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
    • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
    • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
    Read full review
    Oracle
    • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
    • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
    • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
    Incentivized
    Read full review
    Cons
    Improvado
    • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
    • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
    Read full review
    Oracle
    • The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
    • The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
    Incentivized
    Read full review
    Likelihood to Renew
    Improvado
    No answers on this topic
    Oracle
    Because am using oracle last 3 years and it’s great
    Read full review
    Usability
    Improvado
    No answers on this topic
    Oracle
    Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
    Incentivized
    Read full review
    Support Rating
    Improvado
    No answers on this topic
    Oracle
    As am using oracle very much satisfy.
    Read full review
    Implementation Rating
    Improvado
    No answers on this topic
    Oracle
    With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
    Incentivized
    Read full review
    Alternatives Considered
    Improvado
    We chose Improvado for the following reasons:
    • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
    • We connected our CRM to our analytics tool and as ad account;
    • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
    • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
    • Google Ads auto-connect new ad accounts.
    Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
    • With Funnel we’d have to set up an extraction process for each campaign and account manually;
    • The more accounts you need to connect or integrations to use, the more you’ll pay;
    • Limited data storage options;
    • Complicated account export. We had to filter accounts to export through the custom filter rules.
    Read full review
    Oracle
    MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
    Incentivized
    Read full review
    Return on Investment
    Improvado
    • Increased ROI
    • Improved cost of acquisition analysis
    • Improved CPA, CPI, CPL report drawing process
    Read full review
    Oracle
    • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
    Incentivized
    Read full review
    ScreenShots

    Improvado Screenshots

    Screenshot of an extensive list of data sources to pull the dataScreenshot of connectionsScreenshot of the DataPrep tool to transform the data efficiently