Improvado vs. SnapLogic

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.

Snaplogic is unique from other IPASS tools if you're very sensitive about data security as they have an on-premise option where your data never needs to leave your data center. And data pipelines can be quickly created if Snaplogic has the requisite connector to your data sources. On the downside, if you're transforming a large amount of data for example in training machine learning models, a tool with elastic compute capability is more appropriate.

• ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
• Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
• Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
• Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
• Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.

• Easy access to any type of source system. Data could be in any format.
• Very beautiful visual representation of transforms that makes it super easy to use it by any non developer.
• It can be run in cloud or on-premise. helping you choose your comfort of security.
• Has pretty good customer support and have recently started their community forum as well.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
• The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.

• They need to have a way to connect to GitHub to allow the users to maintain their version control in GitHub. This is a missing functionality.
• As pipelines become complex, it's difficult to have all the snaps stitched together - just like to see it done differently.
• They do not have a way to start/stop a preview. This is hard to use, especially if you have to stop an accidental preview invocation.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

This has been hands down the BEST software company I have ever used and dealt with. I am a 25 year IT veteran at this college. They go above and beyond in soliciting our feedback/input and proactively follow up about bugs, issues, etc. I have given multiple potential clients my thoughts and after seeing the SL demo they all sign up. I appreciate their support model, it's REFRESHING!

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It is very powerful but has a steep learning curve

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

They can be prompt but they have not been as useful as I've wanted. We had a bug that affected many of our customers through an API connection between SnapLogic and our platform. Eventually they were able to figure it out, but it took a long time of negotiating between our engineering team and theirs. Additionally, we installed the SnapLogic groundplex for our customers and we've run into a bunch of problems of connectivity. If SnapLogic offered to be on those calls with our clients to troubleshoot how to fix these problems, I would give them a better grade here.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The groundplex in our VPC is very nice for security reasons and the SnapLogic team was extremely helpful during our implementation

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We chose Improvado for the following reasons:

• Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
• We connected our CRM to our analytics tool and as ad account;
• Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
• Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
• Google Ads auto-connect new ad accounts.

Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:

• With Funnel we’d have to set up an extraction process for each campaign and account manually;
• The more accounts you need to connect or integrations to use, the more you’ll pay;
• Limited data storage options;
• Complicated account export. We had to filter accounts to export through the custom filter rules.

We opted for SnapLogic due its ease of use and the flexibility it offers, it was the platform that was strongest in both application integration and data integration and both were use cases we wanted to be able to cover.

• Increased ROI
• Improved cost of acquisition analysis
• Improved CPA, CPI, CPL report drawing process

• We have cut development time down by at least 70%
• The software was more on the expensive side at renewal which required some further approvals to be sought for the spend
• More developers are able to build and use Snaplogic pipelines in their projects

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info