InetSoft Style Intelligence vs. Cyfe, by Traject

It's great for the accumulation and assimilation of various data formats to be channeled into a single end-point, whether that be a table or a report. It reminds me so much of SPLUNK in that regard. The application is also very easy to use and has been configured in such a way that it is appealing and productive for both novice and expert users. I was able to pick up the basis after a solitary day's training. We've mainly used it to create bespoke dashboards and visuals, thereby allowing for effective report writing. This was a major consideration from Senior Management before the application was purchased. There haven't been any real drawbacks with the software thus far.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Easy to use with a very user-friendly interface, making onboarding with the tool a lot easier.
• Able to mash up/integrate data from different sources and file types which helps a lot with consolidation.
• Good customer service/support that makes solving problems/issues a lot faster.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• I think the user interface is in need of an upgrade, as its starting to show it's age a little. It looks like it needs a rehaul in the department.
• Hopefully, the company can grow and then have more frequent interactions with their customers.
• I am slightly wary that support may not have the same proficiency at the very highest level, as my company reaches the expert user level.

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

InetSoft is a more cost-effective option that offers the same functionality, features, and usability. It is a great option, especially for SMEs. It also has top-notch customer service/support which is a key factor in selecting any agency or tool. I recommend using InetSoft especially for small businesses

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Reduction in excessive space for data storage repositories
• Faster time to analyse data and metadata. Quicker to reach objective analysis
• Conclusive informational reporting

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations