Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
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Social Suite by Reputation.com
Score 9.4 out of 10
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The Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in 2021.
It is difficult to think of a scenario where social listening would be useful but Infegy as a tool would not. In fact, the only times I run into problems using Infegy for people is when they don't have reasonable objectives (they don't really understand what social listening is, perhaps) so their expectations are disproportionate to the technology. If you're looking for a social listening tool, ask how many websites (approximately) they source from, how their sentiment and other natural language processing (NLP) is developed (e.g. machine learning), how many languages they monitor, how many languages they do sentiment in, if they give you API exporting within the dashboard pricing, what exporting formats and volumes they allow you, what influencer identification they have.
NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research.
The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand.
Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information.
The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive.
Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.
There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it.
I really enjoy the "stream" feature and love the reports that NUVI creates.
The dashboards for each monitor is also very easy and friendly to use.
There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.
Atlas is reasonably-priced and provides excellent value compared to other enterprise tools in the same space. Moreover, we have an excellent relationship with the Infegy team and are consistently impressed with the high quality of support they provide.
I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5: Infegy Atlas NetBase Synthesio Brandwatch DataRank Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at
Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
Happier clients - With greater efficiency comes faster turn around times and happier clients.
