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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Influ2

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A

    Microsoft Power BI

    Score8.5 out of 10
    N/AMicrosoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.

    $168

    per year per user

    Pricing
    Influ2Microsoft Power BI
    Editions & Modules
    No answers on this topic
    Power BI Pro
    $14
    per month (billed annually) per user
    Power BI Premium
    $24
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    Influ2Microsoft Power BI
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing is based on the number of people targeted by a client.Power BI Desktop is the data exploration and report authoring experience for Power BI, and is available as a free download.
    More Pricing Information
    Community Pulse
    Influ2Microsoft Power BI
    Considered Both Products
    Influ2
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    110 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    103 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    112 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    73 Answers
    Features
    Influ2Microsoft Power BI
    Engagement
    Comparison of Engagement features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    8.9
    2 Ratings
    20% above category average
    Microsoft Power BI
    -
    Ratings
    Automated routing and prioritization10.01 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Engagement data tracking9.62 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    9.7
    2 Ratings
    30% above category average
    Microsoft Power BI
    -
    Ratings
    Ad campaign creation9.72 Ratings00 Ratings
    Display advertising10.01 Ratings00 Ratings
    Social advertising9.72 Ratings00 Ratings
    Ad reporting and analytics9.32 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    10.0
    1 Ratings
    34% above category average
    Microsoft Power BI
    -
    Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    ABM sales intelligence10.01 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    10.0
    1 Ratings
    29% above category average
    Microsoft Power BI
    -
    Ratings
    Automated workflow & orchestration10.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    -
    Ratings
    Microsoft Power BI
    8.1
    198 Ratings
    1% below category average
    Pixel Perfect reports00 Ratings8.1169 Ratings
    Customizable dashboards00 Ratings8.6197 Ratings
    Report Formatting Templates00 Ratings7.7180 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    -
    Ratings
    Microsoft Power BI
    7.9
    196 Ratings
    1% below category average
    Drill-down analysis00 Ratings8.4193 Ratings
    Formatting capabilities00 Ratings7.7193 Ratings
    Integration with R or other statistical packages00 Ratings7.4143 Ratings
    Report sharing and collaboration00 Ratings8.2191 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    -
    Ratings
    Microsoft Power BI
    7.9
    189 Ratings
    4% below category average
    Publish to Web00 Ratings8.1179 Ratings
    Publish to PDF00 Ratings7.7174 Ratings
    Report Versioning00 Ratings7.7145 Ratings
    Report Delivery Scheduling00 Ratings8.3148 Ratings
    Delivery to Remote Servers00 Ratings7.9111 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    -
    Ratings
    Microsoft Power BI
    7.7
    189 Ratings
    4% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.3183 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.1168 Ratings
    Predictive Analytics00 Ratings7.2138 Ratings
    Pattern Recognition and Data Mining00 Ratings7.339 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    -
    Ratings
    Microsoft Power BI
    8.3
    180 Ratings
    2% below category average
    Multi-User Support (named login)00 Ratings8.6169 Ratings
    Role-Based Security Model00 Ratings8.1148 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.1160 Ratings
    Report-Level Access Control00 Ratings8.149 Ratings
    Single Sign-On (SSO)00 Ratings8.5141 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    -
    Ratings
    Microsoft Power BI
    7.9
    162 Ratings
    3% above category average
    Responsive Design for Web Access00 Ratings7.6152 Ratings
    Mobile Application00 Ratings7.5133 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.8155 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Influ2 and Microsoft Power BI
    Feature
    Influ2
    -
    Ratings
    Microsoft Power BI
    7.6
    116 Ratings
    2% below category average
    REST API00 Ratings7.7104 Ratings
    Javascript API00 Ratings7.485 Ratings
    iFrames00 Ratings8.055 Ratings
    Java API00 Ratings6.769 Ratings
    Themeable User Interface (UI)00 Ratings7.291 Ratings
    Customizable Platform (Open Source)00 Ratings8.444 Ratings
    Best Alternatives
    Influ2Microsoft Power BI
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Influ2Microsoft Power BI
    Likelihood to Recommend
    9.7
    (4 ratings)
    8.6
    (199 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.6
    (3 ratings)
    Usability
    -
    (0 ratings)
    8.3
    (115 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (52 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (82 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (81 ratings)
    User Testimonials
    Influ2Microsoft Power BI
    Likelihood to Recommend
    Influ2
    We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
    Incentivized
    Read full review
    Microsoft
    Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
    Incentivized
    Read full review
    Pros
    Influ2
    • We only spend money on targeting relevant people, our decision makers
    • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
    • We had a noticeable drop of CPL under the guidance of Influ2 customer success
    Incentivized
    Read full review
    Microsoft
    • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
    • Constant updates (this is both good and bad at times).
    • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
    Incentivized
    Read full review
    Cons
    Influ2
    • No integration with Mailchimp.
    Incentivized
    Read full review
    Microsoft
    • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
    • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
    • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
    • Would like to export each page or chart as an image.
    Incentivized
    Read full review
    Likelihood to Renew
    Influ2
    No answers on this topic
    Microsoft
    Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
    Read full review
    Usability
    Influ2
    No answers on this topic
    Microsoft
    Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
    Incentivized
    Read full review
    Support Rating
    Influ2
    No answers on this topic
    Microsoft
    It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
    Incentivized
    Read full review
    Implementation Rating
    Influ2
    No answers on this topic
    Microsoft
    It was integrated with our erp easily and was accessible on cloud.
    Incentivized
    Read full review
    Alternatives Considered
    Influ2
    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
    Incentivized
    Read full review
    Microsoft
    Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
    Incentivized
    Read full review
    Return on Investment
    Influ2
    • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
    Incentivized
    Read full review
    Microsoft
    • Power BI usage reduced the effort of analytical reports creation by about 80%
    • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
    • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
    Incentivized
    Read full review
    ScreenShots

    Influ2 Screenshots

    Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.

    Microsoft Power BI Screenshots

    Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow