Influ2 vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Influ2
Score 9.5 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
Terminus ABM Platform
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Pricing
Influ2Terminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Influ2Terminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPricing is based on the number of people targeted by a client.
More Pricing Information
Features
Influ2Terminus ABM Platform
Engagement
Comparison of Engagement features of Product A and Product B
Influ2
8.6
2 Ratings
6% above category average
Terminus ABM Platform
-
Ratings
Automated routing and prioritization10.01 Ratings00 Ratings
Customer interaction histories7.31 Ratings00 Ratings
Engagement data tracking8.52 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Influ2
8.8
2 Ratings
11% above category average
Terminus ABM Platform
-
Ratings
Ad campaign creation8.82 Ratings00 Ratings
Display advertising10.01 Ratings00 Ratings
Social advertising8.82 Ratings00 Ratings
Ad reporting and analytics7.72 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Influ2
10.0
1 Ratings
23% above category average
Terminus ABM Platform
-
Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
ABM sales intelligence10.01 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Influ2
10.0
1 Ratings
17% above category average
Terminus ABM Platform
-
Ratings
Automated workflow & orchestration10.01 Ratings00 Ratings
Best Alternatives
Influ2Terminus ABM Platform
Small Businesses
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Influ2Terminus ABM Platform
Likelihood to Recommend
8.9
(4 ratings)
8.1
(30 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(3 ratings)
User Testimonials
Influ2Terminus ABM Platform
Likelihood to Recommend
Influ2
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Read full review
Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
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Pros
Influ2
  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success
Read full review
Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
Read full review
Cons
Influ2
  • No integration with Mailchimp.
Read full review
Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Read full review
Likelihood to Renew
Influ2
No answers on this topic
Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Alternatives Considered
Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
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Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Read full review
Return on Investment
Influ2
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Read full review
Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
Read full review
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.