Infogram is an online tool for creating infographics, charts, dashboards, and interactive reports. Users can upload spreadsheets containing the data they want to visualize, or set up a live integration from another data source using the Infogram API. From a graphics and layout perspective, Infogram includes a library of stock images, icons, etc. (or users can upload their own) and a drag and drop editor.
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Looker Studio
Score 8.2 out of 10
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Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
Google Data Studio is simpler than Tableau. If you need advanced data visualization, Tableau is probably a better option. Infogram offers a lot more visualization built into the system but is otherwise comparable.
Infogram is perfect for creating engaging and professional-looking infographics, data visualizations, and social media content with no technical knowledge required. I have worked with NGOs with no technical or design staff that need to get their message out there or raise awareness about something. Infogram is easy and quick to use and the results look great. Infogram is not heavyweight data visualization software, it's best for summarizing and explaining the results of data analysis to an audience or breaking down complex concepts to make them understandable to the general public.
Fantastic for detailed data, especially for tracking user journeys from social media onto the website, for example. Great for use across multiple people in teams, even where only one or two people have a full understanding of the tool, as it is user-friendly once set up. Not hugely appropriate for presenting in and of itself, best as a source of raw data versus a tool to convey findings.
Looker Studio helps us track error metrics in one place, making us more efficient as a team because we don’t have to switch between systems to gather data and then create a separate report.
Since our SQL data is pretty messy, it helps us with clean data reporting by visualising spikes in errors.
It also improves our communication with management, who are non-technical, by providing an easy-to-understand dashboard report.
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
Infogram's most unique strength is its focus on infographics, providing a great number of templates and at the same time connecting such graphics with data sources. Prezi is great for presentation, but it provides static infographics. Illustrator and Photoshop have some possible ways to integrate data into their graphics, but they are rudimentary compared to Infogram's abilities. Despite the huge power of Photoshop and Illustrator for creating specific images, Infogram is easier and more powerful in conveying data, making it the best option for infographics.
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
