Informatica Cloud Data Integration vs. SMARTe Data Platform

We use it a lot for importing data. We transform the incoming data to match the formatting of our CRM. We also match on existing records to avoid creating duplicates. Informatica handles all of this exceptionally well. Our users are system administrators. The tool is not well-suited for users who do not have a technical background

Incentivized

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• Data synchronisation
• Data replication
• Data integration

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• There is a moderately steep learning curve
• Has some idiosyncrasies
• Can be finicky with date formats

Incentivized

• UI could be better.
• Automate the product buying experience.

There is a learning curve with Informatica. It is not always intuitive to use. It is best suited for technical users such as system administrators

Incentivized

It is really easy to comply and understand its features.

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• Really greatest than any other conventional application.

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized