TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Contact about INFUSE

Please fill out the form below to get in touch.

INFUSE

Connect with INFUSE

What are you interested in?

Already have an account?

You hereby consent to have TrustRadius share the information supplied on this form with INFUSE so that INFUSE and TrustRadius may contact you in regard to the information requested.

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    INFUSE

    Score8.9 out of 10
    N/ASince 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A

    Olapic

    Score6 out of 10
    N/AOlapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
    Pricing
    INFUSEOlapic
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    INFUSEOlapic
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.—
    More Pricing Information
    Community Pulse
    INFUSEOlapic
    Considered Both Products
    INFUSE
    No answer on this topic
    Monotype
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    94 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    93 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    94 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    90 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    91 Answers
    No answers on this topic
    Features
    INFUSEOlapic
    Content Creation
    Comparison of Content Creation features of INFUSE and Olapic
    Feature
    INFUSE
    -
    Ratings
    Olapic
    6.6
    4 Ratings
    17% below category average
    Ideation00 Ratings6.33 Ratings
    Approval workflows00 Ratings5.44 Ratings
    Content collaboration00 Ratings7.12 Ratings
    Content calendar00 Ratings7.01 Ratings
    Network for content licensing/production00 Ratings7.43 Ratings
    Content Publishing
    Comparison of Content Publishing features of INFUSE and Olapic
    Feature
    INFUSE
    -
    Ratings
    Olapic
    6.7
    4 Ratings
    15% below category average
    Content hub00 Ratings6.13 Ratings
    Forms / Gated content00 Ratings6.12 Ratings
    Embedded CTAs00 Ratings6.73 Ratings
    Content distribution00 Ratings7.23 Ratings
    Content promotion00 Ratings7.02 Ratings
    Content automation00 Ratings7.43 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of INFUSE and Olapic
    Feature
    INFUSE
    -
    Ratings
    Olapic
    6.3
    4 Ratings
    16% below category average
    Audience profiling and targeting00 Ratings6.02 Ratings
    Closed-loop tracking and reporting00 Ratings5.22 Ratings
    Content performance analytics00 Ratings6.13 Ratings
    Campaign optimization dashboard00 Ratings7.02 Ratings
    Competitive analytics00 Ratings7.02 Ratings
    Best Alternatives
    INFUSEOlapic
    Small Businesses
    No answers on this topic
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    No answers on this topic
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    INFUSEOlapic
    Likelihood to Recommend
    9.0
    (97 ratings)
    5.6
    (4 ratings)
    Likelihood to Renew
    8.5
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (94 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    INFUSEOlapic
    Likelihood to Recommend
    INFUSE
    From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
    Incentivized
    Read full review
    Monotype
    If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
    Incentivized
    Read full review
    Pros
    INFUSE
    • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
    • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
    • Providing high-quality leads that are aligned with our target personas.
    Incentivized
    Read full review
    Monotype
    • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
    • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
    • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
    Incentivized
    Read full review
    Cons
    INFUSE
    • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
    • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
    Incentivized
    Read full review
    Monotype
    • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
    • The revenue analytics are not very reliable.
    • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
    Incentivized
    Read full review
    Likelihood to Renew
    INFUSE
    We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
    Incentivized
    Read full review
    Monotype
    No answers on this topic
    Usability
    INFUSE
    INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
    Incentivized
    Read full review
    Monotype
    No answers on this topic
    Support Rating
    INFUSE
    Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
    Incentivized
    Read full review
    Monotype
    No answers on this topic
    Alternatives Considered
    INFUSE
    I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.
    Incentivized
    Read full review
    Monotype
    We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
    Incentivized
    Read full review
    Return on Investment
    INFUSE
    • CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
    • We've seen great quality from titles, and Sales conversations with leads.
    • Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.
    Incentivized
    Read full review
    Monotype
    • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
    • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
    • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
    Incentivized
    Read full review
    ScreenShots

    INFUSE Screenshots

    Product screenshotProduct screenshotProduct screenshot