Insightly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Pricing
Insightly
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Offerings
Pricing Offerings
Insightly
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insightly
Considered Both Products
Insightly
Chose Insightly
Insightly had overall way more flexibility then I had with NetSuite. NetSuite didn't have the creative pipeline abilities that Insightly had. Insightly had better data manage and tracking clients were way better and efficient then what NetSuite could deliver. NetSuite was …
Chose Insightly
We transitioned away from NetSuite to Insightly and it was a significant upgrade as we do not have programming capabilities. Unfortunately, we need a document management system as we handle large volumes of all types of data and Insightly came up short. We switched to TaxDome
Chose Insightly
I am not sure if we have tried others. To my knowledge we have just used Insightly and quickbooks which we find both pretty useful.
Chose Insightly
Insightly actually have many different fields and customization options for data management. Other programs do not have the ability to organize data in this way. It is easy to manage customer contact information, phone call and email tracking, company management and many other …
Chose Insightly
Insightly is basic CRM functionality for us, and we use both to leverage our needs.
Chose Insightly
There was a lot of flexibility and the cost factor was good, but I wasn't sure how comfortable the team felt with "Zia" the ai in the CRM. Zoho seemed like it was fully equipped for marketing automation and campaigns but there was a little confusion between this and the plus …
Chose Insightly
We swapped across from HubSpot as it was too difficult and over the top. Insightly had all the positive features from Hubspot, without the complications.
Chose Insightly
I have used no other CRM programs and my company is too ingrained in Insightly to switch to a different program at this point.
Chose Insightly
I wasn't involved in the selection of which CRM my client chose. Insightly was already implemented when I started working with my client.
Chose Insightly
We mainly selected Insightly for ease of use for end users and its ability to allow us to customize.

Once we had it, we began to see all of the other things (already mentioned) that were great about it.
Chose Insightly
I did not select Insightly for our company as I am a user but not a decision maker, but compared to Chronus, Insightly is a much more organized CRM. Chronus also had technical issues that slowed or prevented our work, and I have rarely run into that in my time using Insightly.
Chose Insightly
Although the SFMC cost us very high, but we like the platform because it covers everything which we wants. Its different studios and builders helps us to create our own custom emails and automations.

We also like its journey builder and mapping of customer data. Its something …
Chose Insightly
Insightly has just worked much better. The thing about Insightly that really sets it apart is the email linking. Having the ability to read all of the emails sent and received during the project let's you see the full story of the projects inception to its completion. …
Chose Insightly
I have forgotten the names of the softwares because we did the scoping over a year ago, but insightly was the best by far for our needs. The other two were focused on a different side of property services and had a lot of features that were not applicable. Without insightly, we …
Chose Insightly
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. …
Chose Insightly
I did not select Insightly; my executive team selected Insightly. I would rate Insightly below any other CRM or marketing platform I've used based on its inefficiencies, lack of intuitive work processes, poorly functioning mobile app, and even the design, which is not appealing …
Chose Insightly
Insightly can be easily navigated and is straightforward. Based on my experience, it is more intuitive, and the menu buttons are self-explanatory, unlike the Salesforce I have experienced. There are just a lot of buttons to click from, or sometimes, it could be a drop-down box …
Chose Insightly
These have higher prices and offer more extensive products we wouldn't utilize at our growth stage.
Chose Insightly
I moved jobs and my new employer uses Insightly.
Chose Insightly
I find them superior for what they do.
Insightly does a better job on managing marketing lists
Chose Insightly
Not too sure sorry, I have not used any other CRMs. We do use platforms such as Monday to track our workflows, we find it a lot easier to track actions as a whole. However Insightly does store details and information regarding our clients a lot better then Monday would.
Chose Insightly
Insightly was easy to customise and allows for us to have fields in our CRM that are relevant to us. Workflow management and marketing is better on other platforms
Features
Insightly
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.4
413 Ratings
5% below category average
Customer data management / contact management8.5395 Ratings
Workflow management7.2364 Ratings
Territory management7.783 Ratings
Opportunity management8.0361 Ratings
Integration with email client (e.g., Outlook or Gmail)6.8369 Ratings
Contract management6.521 Ratings
Quote & order management7.471 Ratings
Interaction tracking7.0324 Ratings
Channel / partner relationship management7.724 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
7% below category average
Case management7.011 Ratings
Call center management7.28 Ratings
Help desk management7.19 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
6.6
322 Ratings
16% below category average
Lead management6.3308 Ratings
Email marketing7.0255 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.6
397 Ratings
15% below category average
Task management6.9385 Ratings
Billing and invoicing management6.039 Ratings
Reporting7.0333 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
356 Ratings
1% below category average
Forecasting7.092 Ratings
Pipeline visualization8.1334 Ratings
Customizable reports7.5320 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.3
358 Ratings
5% below category average
Custom fields8.0357 Ratings
Custom objects7.2116 Ratings
Scripting environment6.86 Ratings
API for custom integration7.2187 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.3
306 Ratings
14% below category average
Single sign-on capability7.3273 Ratings
Role-based user permissions7.3207 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
0% below category average
Social data6.825 Ratings
Social engagement8.078 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
154 Ratings
16% below category average
Marketing automation7.5154 Ratings
Compensation management5.14 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.6
320 Ratings
29% below category average
Mobile access5.6320 Ratings
Best Alternatives
Insightly
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternatives
User Ratings
Insightly
Likelihood to Recommend
7.7
(433 ratings)
Likelihood to Renew
9.1
(34 ratings)
Usability
7.6
(169 ratings)
Availability
9.0
(6 ratings)
Performance
8.0
(25 ratings)
Support Rating
8.9
(34 ratings)
In-Person Training
9.1
(1 ratings)
Online Training
9.0
(8 ratings)
Implementation Rating
8.1
(26 ratings)
Configurability
10.0
(18 ratings)
Contract Terms and Pricing Model
8.6
(3 ratings)
Ease of integration
9.0
(10 ratings)
Product Scalability
9.0
(9 ratings)
Professional Services
10.0
(1 ratings)
Vendor post-sale
9.1
(3 ratings)
Vendor pre-sale
8.1
(3 ratings)
User Testimonials
Insightly
Likelihood to Recommend
Unbounce
If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
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Pros
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
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Cons
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
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Likelihood to Renew
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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Usability
Unbounce
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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Reliability and Availability
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Performance
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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Support Rating
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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In-Person Training
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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Online Training
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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Implementation Rating
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Alternatives Considered
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
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Contract Terms and Pricing Model
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
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Scalability
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Professional Services
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
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Return on Investment
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of