Integrately helps automate manual tasks, and is built for business professionals and owners who wish to automate their processes, by the Indian company of the same name. The user can select apps and choose from over 250K+ ready to use 1-Click integrations, with integrations for apps like Salesforce, Google, Hubspot, and Facebook that move data automatically.
$29.99
per month
Zapier
Score 8.9 out of 10
N/A
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
Integrately boasts a long list of products that it works with, but I feel that the actual implementation is clunky hit-or-miss. In my experience, the UI to create automations is miserably terrible. It shows way too many fields and is constantly resetting collapsed steps, so there is an absolutely dreadful amount of scrolling and searching involved. The order of fields often seems extremely random, which further makes the process for me extremely painful. There seem to be relatively few products that they truly integrate with, and most rely on JSON publishing. Testing is very difficult in my experience as it would only look for the most recent JSON data. It is not possible to test the automations with historical data. The actual success rate of automations is extremely spotty and it is nearly impossible to troubleshoot given the terrible UI. Split workflows (if/then) are very, very clunky. I wasted a huge amount of time manually replicating automations for various gateways.
Zapier is perfect for simple integrations and setting up generally low-volume accounts that require very little configuration and maintenance. For a distributed structure where a client/outside party is responsible for billing, it’s easy to create an account, put them on a low-cost plan, configure a simple integration and teach them how to alter the setup. Its webhook-based setup is perfect for many simple use cases and there’s no reason to use a more complex or expensive solution.
However, if you have integrations that are increasingly complex (involve parsing, multiple non-linear steps, the integration of non-native APIs), significant in overall volume/data or require additional features (time delays for API limits), Zapier likely isn’t your best choice. Other integration platforms offer higher levels of customization and capability, though they’re typically significantly more complex and expensive.
Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
Zapier is very user-friendly. They walk you through each step of the zap-building process in an orderly and easy to understand way. Each step of the zap is tested before moving onto the next step. For simple zaps, you can have them up and running within minutes. For more complicated zaps, it may take some experimentation, but Zapier is there to help you troubleshoot.
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
I was forced to go back to using Zapier because I could not build workflows that consistently work using Integrately. Although the pricing was attractive (especially given that I purchased an LTD) it did not function well enough to meet the needs of my business and I am no longer using it.
