Fin vs. Mailigen

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fin
Score 8.8 out of 10
N/A
Fin is an AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale.
$0.99
one-time fee per outcome
Mailigen
Score 7.1 out of 10
N/A
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
$10
per month
Pricing
FinMailigen
Editions & Modules
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro add-on
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Mailigen
$10.00
per month
Offerings
Pricing Offerings
FinMailigen
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.
More Pricing Information
Community Pulse
FinMailigen
Features
FinMailigen
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Fin
-
Ratings
Mailigen
7.4
1 Ratings
8% below category average
WYSIWYG email editor00 Ratings8.01 Ratings
Dynamic content00 Ratings8.01 Ratings
Ability to test dynamic content00 Ratings7.01 Ratings
A/B testing00 Ratings6.01 Ratings
Mobile optimization00 Ratings8.01 Ratings
Email deliverability reporting00 Ratings9.01 Ratings
List management00 Ratings3.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Fin
-
Ratings
Mailigen
3.0
1 Ratings
88% below category average
Dashboards00 Ratings3.01 Ratings
Standard reports00 Ratings4.01 Ratings
Custom reports00 Ratings2.01 Ratings
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FinMailigen
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User Ratings
FinMailigen
Likelihood to Recommend
8.7
(383 ratings)
8.0
(7 ratings)
Likelihood to Renew
10.0
(21 ratings)
8.6
(6 ratings)
Usability
8.7
(294 ratings)
8.2
(1 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
5.7
(10 ratings)
9.1
(1 ratings)
Online Training
7.4
(2 ratings)
-
(0 ratings)
Implementation Rating
6.6
(5 ratings)
7.3
(1 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
FinMailigen
Likelihood to Recommend
Intercom
A prospect lands on my site to ask about building profile sizes, wind/snow ratings, installation timelines, or warranty coverage.
What Fin does well is deliver instant, consistent answers, pull from approved specs and positioning, and keep the conversation moving without human involvement.
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Mailigen
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
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Pros
Intercom
  • It is very easy to train
  • It does a great job of recommending answers when little context is given.
  • I love the ability to create a snippet to address issues in the moment or in the long term, based on FAQs.
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Mailigen
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
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Cons
Intercom
  • It seems some users really struggle to figure out how to escalate to a human (especially through email).
  • Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
  • Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
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Mailigen
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
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Likelihood to Renew
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
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Mailigen
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
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Usability
Intercom
The platform is overall clear and intuitive. As with any new platform, there's a learning curve, but that wasn't an issue for our team (and it shouldn't be an issue for others). Fin options are scattered across several submenus, and I'd like them grouped together, but I also like having all those training-related tabs open at all times, so it's not much of a real issue for me.
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Mailigen
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
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Reliability and Availability
Intercom
always there
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Mailigen
No answers on this topic
Performance
Intercom
works perfect
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Mailigen
No answers on this topic
Support Rating
Intercom
I can get help by asking Fin questions about itself. It answers accurately, citing its own Help Center resources with visuals. It can reason and dialogue well. But when it comes to getting human support for Fin, it is not as quick. It can sometimes take a few days. They are polite and well-meaning. Some things aren't their fault (product limitations), but there was one occasion where something took a long time to resolve with lots of back and forth but it was I who found out the error in the end that they missed, so they didn't really help resolve it.
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Mailigen
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
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Online Training
Intercom
Easy to know the learning path
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Mailigen
No answers on this topic
Implementation Rating
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
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Mailigen
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
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Alternatives Considered
Intercom
There are so many AI platforms available, and you could theoretically build a system using the available AI API's from any of the big platforms. However, I dont think it's as easy as this. Intercom is deliberately built for customer service, the features they are releasing a based on providing the best customer experience. If we were to build this ourselves or to use another platform we would be taking on the upkeep, using Fin is just much simpler as it's also our chosen ticketing platform so anything that Fin is not able to answer yet and escalated directly to our team with no extra effort required from our side.
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Mailigen
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
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Return on Investment
Intercom
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
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Mailigen
  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.
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ScreenShots

Fin Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of the dashboard to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of the interface to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.