Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.
$1,200
per month
MeetEdgar
Score10 out of 10
N/A
Edgar is a social media management solution from Roeder Studios built primarily to provide users with optimized post scheduling to maximize post visibility across social media channels.
$24.91
per month
Pricing
Ipsos Synthesio
MeetEdgar
Editions & Modules
Synthesio
$1,200.00
per month
Eddie Annual Plan
$24.91
per month
Eddie Monthly Plan
$29.99
per month
Edgar Annual Plan
$41.58
per month
Edgar Monthly Plan
$49.99
per month
Offerings
Pricing Offerings
Ipsos Synthesio
MeetEdgar
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Ipsos Synthesio
MeetEdgar
Listening/monitoring
Comparison of Listening/monitoring features of Ipsos Synthesio and MeetEdgar
Feature
Ipsos Synthesio
-
Ratings
MeetEdgar
7.0
1 Ratings
9% below category average
Broad channel coverage
00 Ratings
7.01 Ratings
Publishing
Comparison of Publishing features of Ipsos Synthesio and MeetEdgar
Feature
Ipsos Synthesio
-
Ratings
MeetEdgar
10.0
3 Ratings
20% above category average
Content planning and scheduling
00 Ratings
10.03 Ratings
Content optimization
00 Ratings
10.02 Ratings
Workflow management
00 Ratings
10.02 Ratings
Engagement
Comparison of Engagement features of Ipsos Synthesio and MeetEdgar
Feature
Ipsos Synthesio
-
Ratings
MeetEdgar
10.0
1 Ratings
21% above category average
Bulk actions
00 Ratings
10.01 Ratings
Marketing
Comparison of Marketing features of Ipsos Synthesio and MeetEdgar
Feature
Ipsos Synthesio
-
Ratings
MeetEdgar
10.0
2 Ratings
26% above category average
Content marketing
00 Ratings
10.02 Ratings
Campaigns and promotions
00 Ratings
10.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Ipsos Synthesio and MeetEdgar
Feature
Ipsos Synthesio
-
Ratings
MeetEdgar
10.0
3 Ratings
18% above category average
Twitter
00 Ratings
10.02 Ratings
Facebook
00 Ratings
10.03 Ratings
LinkedIn
00 Ratings
10.03 Ratings
Google+
00 Ratings
10.01 Ratings
Instagram
00 Ratings
10.01 Ratings
Pinterest
00 Ratings
10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Ipsos Synthesio and MeetEdgar
Feature
Ipsos Synthesio
-
Ratings
MeetEdgar
6.0
2 Ratings
25% below category average
Campaign success analytics
00 Ratings
2.01 Ratings
Real-time tracking
00 Ratings
10.02 Ratings
Account management
Comparison of Account management features of Ipsos Synthesio and MeetEdgar
Feature
Ipsos Synthesio
-
Ratings
MeetEdgar
10.0
2 Ratings
23% above category average
Role-based user permissions & privileges
00 Ratings
10.02 Ratings
Mobile access
00 Ratings
10.01 Ratings
Best Alternatives
Ipsos Synthesio
MeetEdgar
Small Businesses
Mention
Score8 out of 10
Sendible
Score7.2 out of 10
Medium-sized Companies
Mention
Score8 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Social Suite by Reputation.com
Score9.4 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are.
Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
Synthesio has an excellent support team. They are always available to answer any questions we have.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In terms of evergreen content promotion, Buffer and AgoraPulse offer very basic functionalities in this regard. We were looking for something that would enable us to categorize our evergreen content and Edgar is the only product on the market then that does this. We no longer need to manually re-post anything and only need to focus on content-creation. It is worth noting that we are still using Buffer in conjunction with MeetEdgar, where the former takes care of our new content while the latter will continually share the best content of the bunch.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Takes out so much of the guesswork of posting at the best times. It uses the best general times and then uses your own post data to adjust to optimal times specifically for your business.
Measures engagement on your posts so that you know what content is the most effective
Helps me track my measurement goals through reporting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info