Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.
$1,200
per month
Piano Amplifier
Score8 out of 10
N/A
A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation.
Socialflow was acquired by Piano in 2022, and is now a Piano solution.
N/A
Pricing
Ipsos Synthesio
Piano Amplifier
Editions & Modules
Synthesio
$1,200.00
per month
No answers on this topic
Offerings
Pricing Offerings
Ipsos Synthesio
Piano Amplifier
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Ipsos Synthesio
Piano Amplifier
Listening/monitoring
Comparison of Listening/monitoring features of Ipsos Synthesio and Piano Amplifier
Feature
Ipsos Synthesio
-
Ratings
Piano Amplifier
5.0
2 Ratings
42% below category average
Boolean keyword searches
00 Ratings
5.12 Ratings
Filtering out noise/spam
00 Ratings
4.62 Ratings
Sentiment analysis
00 Ratings
5.12 Ratings
Broad channel coverage
00 Ratings
5.12 Ratings
Publishing
Comparison of Publishing features of Ipsos Synthesio and Piano Amplifier
Feature
Ipsos Synthesio
-
Ratings
Piano Amplifier
5.1
3 Ratings
46% below category average
Content planning and scheduling
00 Ratings
5.13 Ratings
Audience targeting
00 Ratings
5.13 Ratings
Content optimization
00 Ratings
5.13 Ratings
Workflow management
00 Ratings
5.13 Ratings
Engagement
Comparison of Engagement features of Ipsos Synthesio and Piano Amplifier
Feature
Ipsos Synthesio
-
Ratings
Piano Amplifier
5.0
3 Ratings
48% below category average
Automated routing and prioritization
00 Ratings
5.12 Ratings
Customer interaction histories
00 Ratings
4.62 Ratings
Bulk actions
00 Ratings
5.13 Ratings
Marketing
Comparison of Marketing features of Ipsos Synthesio and Piano Amplifier
Feature
Ipsos Synthesio
-
Ratings
Piano Amplifier
5.1
3 Ratings
41% below category average
Lead generation
00 Ratings
5.13 Ratings
Content marketing
00 Ratings
5.13 Ratings
Paid media management
00 Ratings
5.13 Ratings
Campaigns and promotions
00 Ratings
5.13 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Ipsos Synthesio and Piano Amplifier
Feature
Ipsos Synthesio
-
Ratings
Piano Amplifier
5.7
3 Ratings
37% below category average
Twitter
00 Ratings
5.13 Ratings
Facebook
00 Ratings
5.13 Ratings
LinkedIn
00 Ratings
5.13 Ratings
Google+
00 Ratings
9.01 Ratings
Instagram
00 Ratings
5.13 Ratings
Pinterest
00 Ratings
5.12 Ratings
YouTube
00 Ratings
5.12 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Ipsos Synthesio and Piano Amplifier
Feature
Ipsos Synthesio
-
Ratings
Piano Amplifier
5.1
3 Ratings
41% below category average
Campaign success analytics
00 Ratings
5.13 Ratings
Real-time tracking
00 Ratings
5.13 Ratings
Competitor analysis
00 Ratings
5.12 Ratings
Account management
Comparison of Account management features of Ipsos Synthesio and Piano Amplifier
Feature
Ipsos Synthesio
-
Ratings
Piano Amplifier
7.1
3 Ratings
11% below category average
Role-based user permissions & privileges
00 Ratings
7.13 Ratings
Mobile access
00 Ratings
7.13 Ratings
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Ipsos Synthesio
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Small Businesses
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Score8 out of 10
Sendible
Score7.1 out of 10
Medium-sized Companies
Mention
Score8 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Social Suite by Reputation.com
Score9.4 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
Synthesio has an excellent support team. They are always available to answer any questions we have.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association. What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info