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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ipsos Synthesio

    Score8.8 out of 10
    N/ASynthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.

    $1,200

    per month

    Piano Amplifier

    Score8 out of 10
    N/AA solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.N/A
    Pricing
    Ipsos SynthesioPiano Amplifier
    Editions & Modules
    Synthesio
    $1,200.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Ipsos SynthesioPiano Amplifier
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Ipsos SynthesioPiano Amplifier
    Listening/monitoring
    Comparison of Listening/monitoring features of Ipsos Synthesio and Piano Amplifier
    Feature
    Ipsos Synthesio
    -
    Ratings
    Piano Amplifier
    5.0
    2 Ratings
    42% below category average
    Boolean keyword searches00 Ratings5.12 Ratings
    Filtering out noise/spam00 Ratings4.62 Ratings
    Sentiment analysis00 Ratings5.12 Ratings
    Broad channel coverage00 Ratings5.12 Ratings
    Publishing
    Comparison of Publishing features of Ipsos Synthesio and Piano Amplifier
    Feature
    Ipsos Synthesio
    -
    Ratings
    Piano Amplifier
    5.1
    3 Ratings
    46% below category average
    Content planning and scheduling00 Ratings5.13 Ratings
    Audience targeting00 Ratings5.13 Ratings
    Content optimization00 Ratings5.13 Ratings
    Workflow management00 Ratings5.13 Ratings
    Engagement
    Comparison of Engagement features of Ipsos Synthesio and Piano Amplifier
    Feature
    Ipsos Synthesio
    -
    Ratings
    Piano Amplifier
    5.0
    3 Ratings
    48% below category average
    Automated routing and prioritization00 Ratings5.12 Ratings
    Customer interaction histories00 Ratings4.62 Ratings
    Bulk actions00 Ratings5.13 Ratings
    Marketing
    Comparison of Marketing features of Ipsos Synthesio and Piano Amplifier
    Feature
    Ipsos Synthesio
    -
    Ratings
    Piano Amplifier
    5.1
    3 Ratings
    41% below category average
    Lead generation00 Ratings5.13 Ratings
    Content marketing00 Ratings5.13 Ratings
    Paid media management00 Ratings5.13 Ratings
    Campaigns and promotions00 Ratings5.13 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Ipsos Synthesio and Piano Amplifier
    Feature
    Ipsos Synthesio
    -
    Ratings
    Piano Amplifier
    5.7
    3 Ratings
    37% below category average
    Twitter00 Ratings5.13 Ratings
    Facebook00 Ratings5.13 Ratings
    LinkedIn00 Ratings5.13 Ratings
    Google+00 Ratings9.01 Ratings
    Instagram00 Ratings5.13 Ratings
    Pinterest00 Ratings5.12 Ratings
    YouTube00 Ratings5.12 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Ipsos Synthesio and Piano Amplifier
    Feature
    Ipsos Synthesio
    -
    Ratings
    Piano Amplifier
    5.1
    3 Ratings
    41% below category average
    Campaign success analytics00 Ratings5.13 Ratings
    Real-time tracking00 Ratings5.13 Ratings
    Competitor analysis00 Ratings5.12 Ratings
    Account management
    Comparison of Account management features of Ipsos Synthesio and Piano Amplifier
    Feature
    Ipsos Synthesio
    -
    Ratings
    Piano Amplifier
    7.1
    3 Ratings
    11% below category average
    Role-based user permissions & privileges00 Ratings7.13 Ratings
    Mobile access00 Ratings7.13 Ratings
    Best Alternatives
    Ipsos SynthesioPiano Amplifier
    Small Businesses
    Mention
    Score8 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Mention
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Social Suite by Reputation.com
    Score9.4 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ipsos SynthesioPiano Amplifier
    Likelihood to Recommend
    9.0
    (6 ratings)
    5.6
    (5 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    9.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    5.1
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    5.6
    (2 ratings)
    User Testimonials
    Ipsos SynthesioPiano Amplifier
    Likelihood to Recommend
    Ipsos
    It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
    Incentivized
    Read full review
    Piano Software
    SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction​ 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
    Read full review
    Pros
    Ipsos
    • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
    • Synthesio has an excellent support team. They are always available to answer any questions we have.
    Incentivized
    Read full review
    Piano Software
    • Posts without human input.
    • Monitors algorithms.
    • Easy to use interface.
    Incentivized
    Read full review
    Cons
    Ipsos
    • I’d love better graphics when I pull reports.
    • The sentiment data is still inaccurate.
    • We are unable to weed out all mentions of the arena associated with the bank.
    Incentivized
    Read full review
    Piano Software
    • I'd like to open up windows for more than one account/platform at time.
    Incentivized
    Read full review
    Likelihood to Renew
    Ipsos
    Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
    Read full review
    Piano Software
    • Clarity of communication
    • Quality of product
    • Its sheer utility
    • How we now rely on it greatly
    • Reasonable price point
    Incentivized
    Read full review
    Usability
    Ipsos
    No answers on this topic
    Piano Software
    I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
    Read full review
    Support Rating
    Ipsos
    Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
    Read full review
    Piano Software
    They don’t seem to understand the issues when we explain them.
    Incentivized
    Read full review
    Alternatives Considered
    Ipsos
    I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
    Incentivized
    Read full review
    Piano Software
    We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
    Incentivized
    Read full review
    Return on Investment
    Ipsos
    • It has helped us understanding the on going topics on our social page quite well.
    • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
    • Employees feel really happy with the tool because it lets them do the work fast and securely.
    Incentivized
    Read full review
    Piano Software
    • Increased engagement
    • ROI
    • Efficiency
    • Transparency/data/insight
    Incentivized
    Read full review
    ScreenShots