Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.
$1,200
per month
Sniply
Score9 out of 10
N/A
Sniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.
$29
per month
Pricing
Ipsos Synthesio
Sniply
Editions & Modules
Synthesio
$1,200.00
per month
FREE
$0
per month
BASIC
$29
per month
PRO
$79
per month
BUSINESS
$149
per month
AGENCY
$299
per month
Offerings
Pricing Offerings
Ipsos Synthesio
Sniply
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Ipsos Synthesio
Sniply
Marketing
Comparison of Marketing features of Ipsos Synthesio and Sniply
Feature
Ipsos Synthesio
-
Ratings
Sniply
9.0
2 Ratings
15% above category average
Lead generation
00 Ratings
9.02 Ratings
Content marketing
00 Ratings
9.01 Ratings
Campaigns and promotions
00 Ratings
9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Ipsos Synthesio and Sniply
Feature
Ipsos Synthesio
-
Ratings
Sniply
9.0
1 Ratings
8% above category average
Twitter
00 Ratings
9.01 Ratings
Facebook
00 Ratings
9.01 Ratings
LinkedIn
00 Ratings
9.01 Ratings
Google+
00 Ratings
9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Ipsos Synthesio and Sniply
Feature
Ipsos Synthesio
-
Ratings
Sniply
9.5
2 Ratings
21% above category average
Campaign success analytics
00 Ratings
10.02 Ratings
Real-time tracking
00 Ratings
9.01 Ratings
Best Alternatives
Ipsos Synthesio
Sniply
Small Businesses
Mention
Score8 out of 10
Sendible
Score7.2 out of 10
Medium-sized Companies
Mention
Score8 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Social Suite by Reputation.com
Score9.4 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
Synthesio has an excellent support team. They are always available to answer any questions we have.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Using the 'Call to Action' feature means I set specific text to drive people to my blog.
1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
It's super easy to track clicks and conversions to your website.
Super easy integration with Buffer which is fantastic.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
Customization. Snips are look the same, it would be helpful if there were more customization options.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info