TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ipsos Synthesio

    Score8.8 out of 10
    N/ASynthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.

    $1,200

    per month

    Sniply

    Score9 out of 10
    N/ASniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.

    $29

    per month

    Pricing
    Ipsos SynthesioSniply
    Editions & Modules
    Synthesio
    $1,200.00
    per month
    FREE
    $0
    per month
    BASIC
    $29
    per month
    PRO
    $79
    per month
    BUSINESS
    $149
    per month
    AGENCY
    $299
    per month
    Offerings
    Pricing Offerings
    Ipsos SynthesioSniply
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Ipsos SynthesioSniply
    Marketing
    Comparison of Marketing features of Ipsos Synthesio and Sniply
    Feature
    Ipsos Synthesio
    -
    Ratings
    Sniply
    9.0
    2 Ratings
    15% above category average
    Lead generation00 Ratings9.02 Ratings
    Content marketing00 Ratings9.01 Ratings
    Campaigns and promotions00 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Ipsos Synthesio and Sniply
    Feature
    Ipsos Synthesio
    -
    Ratings
    Sniply
    9.0
    1 Ratings
    8% above category average
    Twitter00 Ratings9.01 Ratings
    Facebook00 Ratings9.01 Ratings
    LinkedIn00 Ratings9.01 Ratings
    Google+00 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Ipsos Synthesio and Sniply
    Feature
    Ipsos Synthesio
    -
    Ratings
    Sniply
    9.5
    2 Ratings
    21% above category average
    Campaign success analytics00 Ratings10.02 Ratings
    Real-time tracking00 Ratings9.01 Ratings
    Best Alternatives
    Ipsos SynthesioSniply
    Small Businesses
    Mention
    Score8 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Mention
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Social Suite by Reputation.com
    Score9.4 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ipsos SynthesioSniply
    Likelihood to Recommend
    9.0
    (6 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Ipsos SynthesioSniply
    Likelihood to Recommend
    Ipsos
    It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
    Incentivized
    Read full review
    Sniply
    Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
    Incentivized
    Read full review
    Pros
    Ipsos
    • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
    • Synthesio has an excellent support team. They are always available to answer any questions we have.
    Incentivized
    Read full review
    Sniply
    • Using the 'Call to Action' feature means I set specific text to drive people to my blog.
    • 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
    • It's super easy to track clicks and conversions to your website.
    • Super easy integration with Buffer which is fantastic.
    Incentivized
    Read full review
    Cons
    Ipsos
    • I’d love better graphics when I pull reports.
    • The sentiment data is still inaccurate.
    • We are unable to weed out all mentions of the arena associated with the bank.
    Incentivized
    Read full review
    Sniply
    • Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
    • Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
    • Customization. Snips are look the same, it would be helpful if there were more customization options.
    Incentivized
    Read full review
    Likelihood to Renew
    Ipsos
    Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
    Read full review
    Sniply
    No answers on this topic
    Usability
    Ipsos
    No answers on this topic
    Sniply
    Makes it super easy
    Incentivized
    Read full review
    Support Rating
    Ipsos
    Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
    Read full review
    Sniply
    No answers on this topic
    Alternatives Considered
    Ipsos
    I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
    Incentivized
    Read full review
    Sniply
    Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
    Incentivized
    Read full review
    Return on Investment
    Ipsos
    • It has helped us understanding the on going topics on our social page quite well.
    • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
    • Employees feel really happy with the tool because it lets them do the work fast and securely.
    Incentivized
    Read full review
    Sniply
    • I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.
    Incentivized
    Read full review
    ScreenShots